Senior Vice President, Partnerships

Senior Vice President, Partnerships

04 Nov 2024
Alabama, Birmingham, 35201 Birmingham USA

Senior Vice President, Partnerships

Company DescriptionZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visitwww.zenithmedia.comOverviewThis position requires a highly motivated person to assist in the day-to-day management of investment across TV, CTV, Digital, OOH, and Radio. The Senior Vice President, Investment will be responsible for activating strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.Responsibilities

Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels

Manage a staff of 30+ high-performing professionals (ranging from Associates to VPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narratives

Drive innovation via unparalleled determination and ability to push boundaries with partners

Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels

Deliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approach

Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.

Liaise between media and creative on both agency side and client side

Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs

Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities

Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings

Leverage deep connections with major players at media networks and publishers on behalf of clients

Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset

Play a leading role in all aspects of campaign management, including partner liaison and delivery

Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation

Serve as point of escalation across all investment and marketplace matters

Qualifications

B.A. or B.S. in Marketing, Advertising or related field

Agency experience highly preferred

Sports experience highly preferred

12+ years of experience working in media investment buying environment

Experience negotiating larger upfront deals, JBPs

Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

Must have strong analytical, research, and quantitative skills

Must be hard-working, resourceful and thrive in a fast-paced environment

Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply

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