Vice President, National Video Investment

Vice President, National Video Investment

04 Nov 2024
Alabama, Birmingham, 35201 Birmingham USA

Vice President, National Video Investment

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.OverviewNegotiate, purchase, maintain, and steward National Video media buysResponsibilities

Oversee, train and mentor a team

Negotiate and purchase National Video scatter/upfront activity

Maintain current knowledge of marketplace conditions through network meetings and trade publications

Project delivery for inventory against relevant target demographics

Steward media schedules adhering to each client’s buying guidelines

Help oversee timeline and execution of added value opportunities

Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery

Contribute to post-analysis reports

Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines

Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded

Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions

Assist in development of cost per points, competitive checks and group projects

Qualifications

B.A. or B.S. in Marketing, Advertising or related field

Agency experience highly preferred

10+ years of experience working in a national media investment buying environment with a concentration in sports media management required.

Experience negotiating TV dayparts and online video

Strong negotiating and presenting skills

Excellent communication, organizational and analytical skills

Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment

Proficiency in MS Word, Excel and PowerPoint. Experience with MBOX and Prisma.

Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply

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