The Phoenix New Times is seeking a creative and strategic Social Media Specialist to support our clients' digital presence. This role focuses on designing and delivering engaging, on-brand content across multiple platforms including Facebook, Instagram, TikTok, X, LinkedIn, Google Business Profile, and Pinterest for a diverse portfolio of clients. The ideal candidate will lead the development and execution of social media campaigns, ensuring each client's voice is reflected through compelling storytelling, thoughtful design, and platform-specific strategy.
Responsibilities
Develop and implement social media strategies that align with each client’s business goals
Set up, optimize, and maintain client profiles across all relevant platforms to maximize visibility and engagement
Create, design, and manage content calendars, producing original text, images, videos, and GIFs tailored to each platform
Monitor and respond to comments, messages, and reviews in a timely and professional manner on behalf of clients
Use social media analytics tools to produce detailed monthly performance reports
Analyze key metrics to provide strategic insights and recommendations that drive continual improvement
Identify trends, tools, and opportunities to enhance campaign performance and audience engagement
Support new business efforts by conducting research, social audits, and competitive analysis, while assisting team members and sales representatives throughout the social media management sales process
Build and nurture strong client relationships through clear communication and consistent performance
Stay current on industry trends, platform updates, and design best practices to ensure content remains fresh and effective
Requirements
Proven experience in social media marketing or as a digital media specialist, including managing content and engagement for multiple clients or brands
Deep interest in the social media landscape with strong knowledge of current trends, platform updates, and digital culture
Proficient in Canva, Google Workspace, Meta Business Suite, and social media scheduling tools such as Sprout Social
Strong writing, editing, and communication skills across photo, video, and text formats
Skilled in social media reporting and analytics, with the ability to translate data into actionable insights
Ability to understand client business needs and develop strategies that align with their goals
Detail-oriented, organized, and customer-focused, with strong multitasking capabilities and a positive attitude
Fluency in English required; proficiency or working knowledge of Spanish is a plus
Experience with Facebook Ads or other paid social advertising platforms is a plus
What We Offer
Competitive salary of $40,000 - $50,000 per year, depending on experience
Paid Time Off PLUS 8 Paid Holidays per year
401k w/ Company match
Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability Insurance, plus more!
Business casual atmosphere.
Office work environment.
Career growth opportunities in a fun, fast paced work environment.
If you’re a creative, driven individual who thrives in a fast-paced environment and is excited to be part of a fun and collaborative team, we’d love to hear from you. Please submit your resume and cover letter to hiring@newtimes.com.
