Description We are looking for a proactive and creative Marketing Specialist to join our client's team in Berkeley, California. This role is a short-term contract employment opportunity on-site in Berkeley, CA. The Marketing Specialist will handle content production, manage social media campaigns, distribute weekly newsletters, and kick-start our social media presence. They will also be responsible for evaluating current systems and executing campaigns as part of administrative pushes.Responsibilities: Develop and manage engaging social media campaigns to enhance brand visibility Generate compelling content for various marketing channels Oversee the distribution of weekly newsletters to maintain a constant engagement with customers Evaluate and optimize current systems for better efficiency Initiate and manage our social media presence to reach a wider audience Utilize tools like Salesforce, Google Suite, and Campaign Monitor for effective campaign management Implement the use of Google Analytics, Google AdWords, and Facebook Insights to monitor campaign performance Develop budget processes and campaign planning strategies for successful marketing campaigns Ensure effective communication to keep all stakeholders informed about marketing initiatives Enhance brand awareness through strategic advertisements.Requirements Proven proficiency in Adobe Creative Cloud Solid experience with CRM systems Familiarity with Facebook Insights for data analysis and marketing strategies Proficiency in Google AdWords for optimizing online campaigns Experience in interpreting Google Analytics for improving website performance Demonstrable skills in creating appealing advertisements Proven ability in enhancing brand awareness through innovative techniques Understanding of budget processes within a marketing department Experience in campaign planning and execution Excellent communication skills, both written and verbal Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
