The CRM Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.This is a remote position. You will report to the Manager, Lifecycle Engagement & Loyalty.You will have opportunity to:Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.Coordinate CRM plans with product launches, performance goals, and broader business initiatives.Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.Support multi-channel communication programs that align business goals with customer needs.
