Now that you’ve found the job description, what’s next?Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.To learn more about our values and our culture, visit Vans Careers (https://www.vans.com/en-us/careers) or www.vans.com (https://www.vans.com/en-us) .What will you do?A day in the life of a Director, Retail Marketing at Vans looks a little like this.As Vans’ Director of Retail Marketing for North America, you will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader who will obsess consumer insights, understand shopping behaviors and journeys, and enhance and elevate the DTC retail experience, while ensuring brand synergy and consistency across consumer touchpoints.This role requires a strong understanding of the retail landscape, consumer trends and brand positioning as well as the ability to collaborate cross-functionally. Leading a team of retail marketing, experience, and visual merchandising professionals, you will immerse yourself in the business and constantly look for opportunities to evolve the way we tell our brand and product stories to fuel demand, via new and returning consumers.The ideal candidate will have deep experience working in DTC retail marketing with footwear and apparel brands, and with leading motivated, collaborative, and productive teams. Reporting to the Head of Marketing (Vans AMER) you will be a part of a high performing, integrated marketing team focused on fueling brand growth via cross-channel consumer engagement.Let’s break down that day-in-the-life a bit more.
Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we tell our product stories in store. This includes overseeing the application of global seasonal directives and developing Americas DTC retail experiences and concepts.
Develop, drive & own DTC Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across Vans’ Americas Owned & Operated Stores and Outlets.
Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving initiatives, Windows, 4-wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives.
Lead, manage and evolve retail marketing organization by providing the team with clear vision, coaching and motivation to support VF / Vans values and objectives.
Plan and manage Americas retail marketing and store visuals budgets to align with strategic priorities, while maximizing efficiency and return on investment.
Work closely with Brand Management, Media, Digital Marketing and Creative to ensure that campaigns, plans and tools are aligned across all channels.
Partner with the Global Sr. Director of Brand Management and EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.
Work closely with the Head of Marketing and cross-functional leaders including Americas VP, Retail Operations and Head of Merchandising, to deliver best-in-class consumer experience and achieve business goals.
What do you need to succeed?We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.The foundation skills you will need in this position are:
Consumer connection: We lead with consumers. Passion for action sports, art, music, and/or fashion and a keen understanding of youth consumers, shopping behaviors and retail journeys.
Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated retail marketing strategy.
Data-driven decision making: Utilize data insights and analytics to make informed decisions and optimizations regarding strategies, tactics, and engagement.
Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity, continuous learning and evolution.
Communication: Exceptional written, verbal, visual communication, and presentation skills, with a high proficiency in Keynote and Microsoft Office.
Influence: Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level.
Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities.
Budget Management: proven ability to manage large, multi-million-dollar budgets and maintain efficient allocation of resources and cost-effectiveness of campaigns.
Team Leadership: Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, inclusivity, and accountability.
Market and Competitive Analysis: Stay updated on market trends, competitor activities, and industry best practices to identify growth opportunities and maintain a competitive edge.
Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience.
Ability to travel 20-30% of the time
There are also a few skills that are not required but preferred.
Experience in global sport, lifestyle or outdoor brands preferred
Large Fleet, vertical retail and store opening experience preferred
What do we offer you?At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.To learn more about Vans’ benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30716&coaffid=vfcorp) and click “Looking to Join VF”.To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com .Now WE have a question for YOU.Are you in?Hiring Range :$168,400.00 USD - $210,500.00 USD annuallyIncentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
