Job Description:Role Summary/Purpose:Synchrony has an immediate opportunity for an experienced client marketing leader to help grow partner and client relationships within the Cosmetic industry of Health and Wellness. This role will help grow the Cosmetic industry by being responsible for helping prioritize, acquire, launch, and grow relationships leveraging B2B2C and B2B marketing strategies.This leader will need to be entrepreneurial minded, and comfortable in a dynamic environment where priorities shift consistency, based on learnings and opportunities. This role will leverage consultative selling to listen, innovate, recommend, and gain buy-in on client-specific omni-channel marketing plans and tactics. The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations. Roles will work closely with analytics to monitor results and adjust tactics based on impact. Candidates must leverage best practices from other clients across the Synchrony business.The ideal candidate will have strong client marketing background and executive presence as they will be interfacing regularly with clients' senior marketing leadership and Synchrony senior leadership to create and deliver marketing sections of annual marketing plans, quarterly business reviews, and business development pitches. This role will partner with internal consumer marketing teams and Business Development to innovate marketing strategies to acquire new contractual partnerships.We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.Essential Responsibilities:
Role will help lead partner and client marketing strategies to ensure business reaches enrollment, application and usage goals for the cosmetic industry annually as well as client and partner goals. Role may also need to support industry marketing and campaigns when needed.
Role will lead Large Clients, Partners and Association relationships to ensure mutually agreed upon goals and business objectives are reached.
Role will lead marketing professionals directly and cross-functionally. Must be able to identify, mentor and grow talent within the organization.
Role requires strong organization and comfort with managing multiple clients, partners and associations at once, often with competing deadlines and priorities.
Develop and execute multi-channel marketing strategies/tactics (both B2B2C and B2B) and client specific marketing plans to align with client and Synchrony goals
Leverage consultative selling to listen and build marketing programs based on clients' goals and needs
Innovate new ideas based on client needs and sell through concepts and ideas to drive growth for both the client and for Synchrony
Develop marketing strategies to drive penetration toward goals based on client collaborating with consumer and cardholder teams
Build and maintain consumer B2B2C and employee asset libraries for usage with clients. Ex: display ads, social posts, web assets, POS materials, employee education, videos, emails, etc.
Leverage segmentation to drive efficiencies and levels of client support
Develop client specific employee campaigns, segmenting and targeting audiences based on their roles and influence with other employees and the patient
Launch new clients working with Client Success and New Client Implementation teams
Client-focused leadership and understanding of balancing building marketing programs to drive both client and Synchrony business goals
Executive level presentation development and delivery both externally with clients via Business Development pitch decks, business reviews, new client implementation pitches, marketing plans and internally for stakeholder reviews
Innovate and execute offers, pricing and promotions for clients collaborating with internal teams
Obtain testimonials and feedback from clients and partners to leverage within client growth strategies and for enrollment / business development
Work closely with analytics to identify opportunity based on client growth trends, penetration, and financial performance
Analyze research and data to translate into strategies and identify intelligence gaps, and field needed intelligence
Develop content and content programs based on industry and client needs
Create metrics and dashboards to support clients and develop/track campaign analytics
Understand and comply with the marketing requirements defined in client and partner agreements
Lead project management and annual marketing calendar, leveraging allocated resources, lead and execute multi-channel marketing campaigns
Develop educational online and offline content to support direct marketing, align with market dynamics and drive business needs (webinars, videos, case studies, and white papers)
Lead advertising agencies to implement marketing campaigns
Lead cross-functional team involving various levels of management
Manage budget including forecasting and tracking
Partner with paid and earned teams to focus on the channels that drive the most growth
Perform other duties and/or special projects as assigned including leading strategic projects for the team
Qualifications/Requirements:
Bachelor's Degree OR in lieu of a degree, a high school diploma and 10 years of Marketing experience
6+ years of experience in client marketing that includes:
Innovating and executing comprehensive multi-channel marketing strategies and campaigns
5+ years of experience in digital marketing
5+ years of experience in B2B and B2B2C marketing experience and partnering with creative agencies to execute
2+ years consumer marketing experience
Ability to travel 30%
Desired Characteristics:
Sales experience a plus but not required
Strong analytics background needed to set strategy and measure performance
Business-to-business marketing experience
Collaborative team player with ability to influence across all levels of internal and external organizations
Experience in either the Financial Services industry or Cosmetic, Vision, Audiology, and/or Wellness healthcare industries
Strong working knowledge of multi-channel marketing campaigns
Excellent verbal and written communication and presentation skills
Healthcare marketing experience strongly preferred
MBA
B2B and Client marketing experience
Consumer and DTC marketing experience
C-Suite executive presence and presentation skills
Analytical
Marketing strategy including development/execution of integrated marketing campaigns managing creative agencies, research or analytic partners
Experience with consumer credit offers and B2B2C marketing programs
Flexible, high energy, self-starter with an emphasis on action rather than analysis.
Able to work in a fast-paced, complex, environment and manage multiple projects with little
supervision
Collaborative team player with ability to influence across all levels of organization
Excellent verbal and written communication and presentation skills
Grade/Level: 12The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment:When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:Marketing
