About Liquid I.V.At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.About our Team:We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.About the role:As an Associate Manager on our Social Media team, you will be a key player, driving the strategy, execution, and performance of two platforms (right now that would be: TikTok and YouTube platforms). This is a pivotal role, requiring a highly skilled individual who can juggle multiple responsibilities with ease, thrive in a fast-paced environment, and stay ahead of the curve in the ever-evolving world of social media.You’ll be the go-to expert for TikTok and YouTube, responsible for content creation, platform management, community engagement, and reporting. You’ll also contribute to other platforms like Instagram, Facebook, Threads, and X, as needed. Your ability to adapt, iterate, and strategize will be crucial to our success. In this role, you’ll need to balance creativity, management with analytical thinking, presenting new ideas, and making data-driven decisions to achieve and exceed our KPIs.You will be collaborating closely with the Sr. Social Media Manager, another Social Media Associate, and our Community Manager. Additionally, you will be one of the main faces on TikTok, creating and appearing in content that resonates with our audience and reflects our brand voice.Functions and duties of this role include, but not limited to:Functions and duties of this role include, but not limited to:
Lead the strategy, content creation, and day-to-day management of two of our platforms (TikTok and YouTube but subject to change based off of need), ensuring alignment with broader marketing goals.
Can quickly edit TikToks, Reels. It’s a plus if you have any graphic design background (even if it’s Canva) to create Meme’s or static edits (collages, etc.)
Strong eye for content caption
Manage and engage with our community across TikTok and YouTube, fostering positive relationships and driving engagement.
Create, post, and manage content calendars for TikTok and YouTube, including some weekends and holidays.
Analyze performance metrics for TikTok and YouTube, generating reports and providing actionable insights to optimize our strategies.
Stay up-to-date with social media trends, particularly in TikTok and YouTube, to keep our content relevant and culturally in tune.
Collaborate with the social media team to brainstorm and implement creative ideas for all platforms.
Assist in the development of high-quality copy and content that aligns with our brand voice across various platforms.
Handle outreach, negotiation, contracts, and payment management for creators and influencers.
Participate in monthly social retrospectives and larger marketing retrospectives after campaigns and launches, presenting metrics/ findings and recommendations.
Thrive in a fast-paced environment, handling multiple tasks and projects simultaneously without compromising on quality or creativity.
Travel, as needed, for content creation, events and meetings.
Adapt to changing priorities and be prepared to take on additional platform responsibilities as needed.
Qualifications:The successful candidate will have the following qualifications:
Extensive experience in social media management, with a strong focus on TikTok and YouTube.
Proven track record in strong content creation, editing and trend finding, including being a face of the brand on social platforms.
Develop ideas that support the Social Media Teams strategy for each campaign to bring the overall campaign concept to life across our social channels
Ability to analyze data, generate reports, and make informed decisions based on metrics.
Strong project management skills with the ability to multitask and manage competing priorities.
Ability to thrive in a fast-paced environment, handling multiple projects and deadlines with efficiency.
Exceptional communication skills, both written and verbal, with the ability to present confidently.
Experience with social media management tools and analytics platforms.
Creative thinker with a passion for storytelling and community engagement.
Strong understanding of social media trends and the ability to keep a pulse on cultural shifts.
Experience in paid media and/or influencer marketing is a plus
What We Give:
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Work Environment:
This role is hybrid
The expected salary range for this position is $73,800 - $110,800 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
