The Opportunity: Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy. What Your Impact Will Be: 60%: Publishing OperationsWork closely with Associate Managers, to publish videos and create metadata aligned with channel strategy and platform best practices.Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.In partnership with the Creative team, execute against a video delivery workflow, including asset management and organization.Collaborate with the Strategy team to execute against a portfolio of programming calendars.Assist in obtaining metadata translations.Create compilation and video string out for uploadRequisition and apply closed captioning files to content as needed.Create title and descriptions for each upload that aligns with YouTube and Brand best practicesPeriodically launch, operate, and wind down per-channel livestreamsOther channel management responsibilities as the business continues to evolve.Executes on processes developed by YouTube Operations team, in coordination with their department manager and cross-functional teams.10% - Performance Analysis/ReportingDocument and interrogate performance data of uploads in real-time against benchmarks.Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.Execute and report on test & learn initiatives developed in collaboration with the strategy team.Provide monthly reporting on key KPIs across various international marketsUsing, analyzing, and storytelling through data from the YouTube CMS to the appropriate sharing/presentation format (e.g. PowerPoint and/or Keynote).30% - Live OptimizationsApply adjustments to video metadata and thumbnails based on results of real-time performance dataApplying data-backed changes (e.g. updating video title, tags, elements of thumbnail design) to video metadata within the first few hours of publishing.Staying abreast of industry trends and YouTube best practices, specifically in the kid & family, entertainment, fashion, lifestyle, doll, vehicle, and toy spaces.
