The Opportunity: Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.What Your Impact Will Be: 60%: Publishing OperationsWhat:Publish videos and create metadata aligned with channel strategy and platform best practices.Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves. In partnership with the Creative team, execute against a video delivery workflow.Collaborate with the Strategy team to execute against a portfolio of programming calendars.Assist the Associate Manager in obtaining metadata translations.Requisition and apply closed captioning files to content as needed.Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).Other channel management responsibilities as the business continues to evolve.How: Executes processes developed by YouTube Operations team, in coordination with their department manager and cross-functional teams.Why: These tasks represent the “last mile” of IMCs supply chain management – The mechanism through which all of Mattel’s YouTube content (e.g. premium content, TVCs) is delivered to the audience.10% - Performance Analysis/ReportingWhat:Document and interrogate performance data of uploads in real-time against benchmarks.Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.Execute and report on test & learn initiatives developed in collaboration with the strategy team. How: Using, analyzing, and storytelling through data from the YouTube CMS to the appropriate sharing/presentation format (e.g. PowerPoint and/or Keynote)Why: Provides insights essential to understanding channel health, trends, and performance toward goals.30% - Live Optimizations- What: Apply adjustments to video metadata and thumbnails based on results of real-time performance data.HowApplying data-backed changes (e.g. updating video title, tags, elements of thumbnail design) to video metadata within the first few hours of publishing.Staying abreast of industry trends and YouTube best practices, specifically in the kid & family, entertainment, fashion, lifestyle and dolls spaces. -Why: Ensures consistent acceleration toward performance benchmarks: audience growth and driving POS.
