The Opportunity: Mattel, Inc., a leading global play and family entertainment company, is seeking a Director Omnichannel Retail Marketing to lead the Target account.  This strategic leader will drive omni-channel marketing retail strategy and activation for the account across all Mattel brands in close partnership with the Sales team.This role will be located in our Headquarters in El Segundo, CA and will require occasional travel to the account.What Your Impact Will Be: Account Strategic PlanningUse key shopper insights, syndicated data, customer data to identify emerging strategies & develop innovative solutionsDevelop long term strategic account plans in partnership with salesCreates in-year activation planEnsures all major account promotional programs tie to brand tentpoles and prioritiesManages team on deliverables for key product meetings with Customers: Spring/Fall/NY Toy FairsClosely partners with sales on development and presentation of materials for key strategic account meetings: JBPs, Top to Tops, CP Executive MeetingsPromotional PlanningLeads team in the Strategy and activation of Retail Promotional Programs (based on insights and aligned to Mattel priorities) in partnership with SalesManage team to strategize, pitch, track, execute, analyze all ads, features and key marketing investments (Catalogue, top toy, etc.)Manage team to maintain full year promotional calendars across brandsMaintain post-mortems conducted by the team for future opportunitiesDifferentiationDevelop recommendations on future customized strategy based on analysis, insights, and retailer strategyUse customer and shopper insights to partner with National Marketing on the line selection and First to Market processOnline Leadership and MerchandisingDrive digital strategy for .com siteManage team to strategize, plan, execute online programs and presenceManage Retail Media relationship, lead Retail Media strategy, budget, account plans, analysis and optimization in partnership with our retail media agencyNegotiate online brand presence and programs with retailer partnersBudget ManagementDevelop non-media plan by brand in partnership with sales, laddering up to National Marketing allocationAlign on non-media brand allocation with NAD National leadsAlign on any cross brand or cross category shifts with NAD National leadsOrganizational alignment:Ensures that the retail marketing and sales teams are aligned with all other company departments in planning, communication, execution and corporate strategy.Acts as a communication bridge between Sales and Marketing.Interacts, builds relationships and plans with internal Customer functions such as: marketing, promotions, advertising, space planning.Works on alignment with the consumer product organization, supports licensing in-store executions and coordinates licensing interactions with Toy Buyers.Identifies and recommends new processes, tools and systems to improve work efficiencies.People Management:Manage omnichannel retail marketing account teamPrioritize programs for the team throughout the yearMentor, coach and develop the team for future opportunitiesShare best practices across accounts
