About Liquid I.V.At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.About our Team:We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.About the role:Liquid I.V. is seeking a Senior Director of Sales Strategy and Planning who will lead the development, implementation, and continuous improvement of sales strategies to achieve long-term growth and profitability for our organization.In this role, you will lead all aspects of sales strategy including: customer annual planning, cross-channel management Assortment/Promotion/Pricing/Shelving guidelines and Trade Funding strategy deployment.This role, which will sit on the Liquid I.V. Sales Leadership Team, is critical to the long term success of Liquid I.V. and will act as the “voice of the customer” inside and out along with the Vice President of Sales.Functions and duties of this role include, but not limited to:Functions and duties of this role include, but not limited to:
Customer Planning- Lead the annual customer joint business planning process, collaborating with channel leaders, sales managers, and cross-functional partners.
Partner with the Marketing, Finance and Ecommerce teams to align on strategic investments and initiatives.
Monitor quarterly and annual joint customer business plans, providing updates and facilitating discussions around risks and opportunities across functions
Participate in monthly S&OP meetings to drive alignment across Demand plan and Revenue Forecast.
Partner with Category Stewardship, Supply Chain, Marketing, Finance and Ecommerce to review and implement pricing and trade strategies.
Support the Category Stewardship team in providing cross-functional collaboration and engagement in support of line review preparation and innovation launch plans.
Oversite of all customer-facing sales materials, ensuring alignment across functions and consistent messaging.
Innovation & Marketing Partner - Act as a key stakeholder in long-lead innovation marketing forecasting and item/platform development.
Support innovation launches from inception to launch, providing visibility to the sales team driving alignment across functions.
Provide strategic oversight and collaborate on shopper marketing and omni-channel investments for must-win customers, partnering with marketing stakeholders and agencies
Strategic Partner and conduit to internal functions to drive alignment and collaboration. Be the “voice of the customer” to their functions and the LIV Leadership Team.
Qualifications:The successful candidate will have the following qualifications:
Bachelor's degree with minimum 10-15 years of experience in CPG field sales, sales strategy, marketing, or a related field, with a minimum of 5 years of leadership and people management.
Proven track record of successfully developing and implementing category strategies that drive business growth.
In-depth understanding of the food manufacturing industry, market trends, consumer behavior, U.S. Retail customers and cross-channel management.
In-depth understanding of the FDM, Club and Natural omnichannel go-to-market models and strategies. Direct experience with Costco, Walmart, Target and Sam’s Club preferred.
Strong experience building and evolving processes and best practices to optimize and deliver against company goals.
Exceptional ability to cultivate and maintain strong relationships with cross-functional partners, ensuring collaboration, communication, and alignment across teams.
Excellent communication, presentation, and interpersonal skills. Ability to communicate effectively up, down and across the organization.
What We Give:
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Work Environment:
This is a hybrid role with the expectation that you will be in the Liquid I.V. offices 30% of the month. Highly preferred to be located in Southern California. (West Coast minimum)
Travel will be required on an ad hoc basis for customer meetings, planning and industry events.
The expected salary range for this position is $172,200 - $258,400 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
