The Opportunity: Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Analyst who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making.With support from your manager, you’ll play a critical supportive role with Walmart, to mine and field research Walmart’s proprietary tool, Luminate, as well as support other shopper insights related projects relating to shopper attitudes, behaviors, and retail purchasing trends. With management support, this position will deliver insights to support Sales, Omni-Retail Marketing, Retail Space Planning, the North American marketing division, and other departments, as needed.What Your Impact Will Be: The Shopper Analytics Analyst is responsible but not limited to the following:With management support, the coordination and execution of qualitative and quantitative research projects to drive business performanceCreate and field primary shopper research projects in house using Walmart’s proprietary tool, LuminateAnalyze and synthesize research data that is gathered (qualitative and quantitative) from both primary research projects, Walmart Luminate and from secondary sources to showcase the voice of the shopperReport and present insightful findings with actionable recommendations to key partners, and assist with the development of presentation materialsCollaborate and partner with internal functions to infuse shopper insights that facilitate opportunities that maximize business performanceTravel domestically (up to 30%) to conduct and present research (Post COVID 19)
