Job Description:IntroductionAt GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.Team OverviewThe Insights Team is a world class research function dedicated to advocating for GAF’s customers, identifying customer needs and pain points while supporting insights driven customer led innovation across GAF’s products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience.SummaryThe Senior Marketing Insights Analyst - Commercial, plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Manager Marketing Insights - Commercial, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing and Customer Program strategy for GAF’s growing Commercial business.The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be leveraged to develop impactful market research plans.This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.Essential DutiesSpecific responsibilities include, but are not limited to:
Plans,manages,anddeliversMarketingInsightsprojects.Underthesupervisionof the Manager Marketing Insights - Commercial, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.
Craftsquestionnairesanddiscussionguidesthatmeettheneedsofthebusiness. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
EmploysQualitativeresearchmethodologies.Thisincludesmoderationoffocusgroupsandindepthinterviewsaswellastheexecutionofunmoderateduser experience testing to gather deeper insights when the need arises.
Analyzesworkandpresentsresearchfindingstobusinessowners.Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.
Supportsinternalandexternalcrossfunctionalin-personinsightsengagements includingworkshops,focusgroups,co-creationandbrainstormingsessions. Supports the Commercial Insights Manager in partnership with Building & Roofing Science (BRS), R&D, Product Marketing and Sales to successfully execute and deliver impactful engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer needs to light to drive action.
SupportsresearchneedsonrequestforCommercialfocusedareasincludingbutnot limited to Products, Programs, Services and Events for Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers and Distributors.
ManagesworkfrontprojecttrackingsystemfortheMarketingInsightsfunction. Standardizes use across the insights team, monitors requests, analyzes key performance metrics and builds best practices for capturing internal VOTC to drive continuous improvement of the Insights COE.
Under This Roof, We Require
3+ years of related experience in marketing analytics, marketing research, user experience research or management consulting.
A Bachelor’s Degree/MBA or advanced degree preferred.
Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
Advanced experience with Excel (advanced), PowerPoint (advanced), and Word
Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
Expertfacilitation/moderationskillsarerequired.
Strong stakeholder management and relationship building skills.
Under This Roof, We Also Value
Marketing Research, Customer Experience or User Experience Research certifications preferred.
A Bachelor’s Degree/MBA focused in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering is a plus.
Excellentcommunicator(bothwrittenandverbal)withstrongbusinessacumenand strong work ethic.
Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
Advancedexperienceconductinganalysisandsharingactionableinsights
Experience working with and managing research service providers.
How We Protect What Matters Most
Weofferawiderangeofhealthinsuranceoptionsthatincludemedical,dental,and vision for you and your family.
Our Family-Building benefits support the many different journeys to fertility and parenthood.
Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.
GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.Consideration will be given based on geography, candidate experience, and qualifications.Annual Salary Range: 90,000-115,000We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).Privacy Policy (https://www.gaf.com/en-us/about-us/privacy-and-legal/privacy-policy) CA Privacy Applicant Notice (https://www.gaf.com/en-us/about-us/privacy-and-legal/applicant-privacy-notice)With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most.
