A Principal Data Engineer in the VAS PD (Value Added Services, Product Development) team under Digital Marketing and Engagement (DME) at Visa leads the architecture, design, and delivery of large-scale marketing data platforms and advanced data products. This strategic role focuses on building new value-added digital engagement products and enhancing marketing capabilities for Visa's clients globally.Key Responsibilities:Architect, design, and deliver high-performing, extensible, and reusable data engineering systems that enable real-time and batch marketing analytics and engagement solutions at scale.Define technical standards, frameworks, and best practices for resilient and secure data pipeline development, ensuring adherence to all compliance, privacy, and security requirements for marketing and customer engagement datasets.Build and maintain robust ETL and ELT processes and data marts, leveraging big data and cloud technologies such as Spark, Hive, Hadoop, Kafka, AWS, and Azure.Deliver and monitor quality, completeness, and performance of marketing data platforms through instrumentation, benchmarking, and automated testing.Transform Visa’s digital offerings by integrating AI, ML, and GenAI capabilities for next-level campaign optimization, personalization, and customer loyalty measurement.Lead and influence multiple teams with a culture of innovation and drive for engineering excellence, mentoring and developing talent to sustain high-functioning, purpose-driven teams.Collaborate cross-functionally with product owners, business partners, and cybersecurity experts to clarify business requirements and translate them into scalable technical solutions for global digital engagement.Explore, map, and negotiate access to new data sources. Champion a data-driven culture through training, knowledge sharing, and internal documentation.Continuously stay ahead of emerging trends, industry best practices, and innovative data technologies to strengthen the competitiveness of Visa’s DME value-added products.This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
