CPG Marketing Director opportunity with reputable Korean Food company! (Fullerton, CA)This Jobot Job is hosted by : Marcus CurielAre you a fit? Easy Apply now by clicking the "Apply Now" buttonand sending us your resume.Salary : $150,000 - $180,000 per yearA bit about us :Established in 1991, we are a leading provider of fresh, natural, and organic food products, specializing in globally inspired cuisine and plant-based proteins like tofu. With a commitment to sustainability and mindful sourcing, we create minimally processed, accessible foods that promote health and happiness. With a strong presence in the U.S., we proudly hold the No. 1 market share in the tofu and kimchi categories.We are growing and looking for a Marketing Director to join our team!Why join us?Strong company culture with a local presence.Position works with the leadership team.Competitive compensation package.Comprehensive employer-paid benefits package.Professional development and growth opportunities.Job DetailsKey Responsibilities :Category Strategy Development : Formulate and implement comprehensive strategies to achieve growth and profitability for the Asian Foods category in various global markets. Manage a multi-year strategic roadmap for continued category success.Product Lifecycle Management : Oversee the lifecycle of products, analyzing consumer satisfaction, competitive landscape, sales performance, and marketing impact to inform portfolio adjustments and ensure sustained category relevance.Cross-Functional Collaboration : Partner with Sales, Supply Chain, R&D, and Operations teams to align on product innovation, distribution, and commercialization strategies, while addressing potential product issues effectively.Annual Marketing Plan : Develop a category-specific marketing plan based on deep consumer insights, macro trends, and buying preferences to drive brand positioning and engagement.Performance Analysis : Regularly track and report on key performance indicators (KPIs), leveraging dashboards to provide data-driven insights for Sales and Leadership teams. Conduct quarterly business reviews to assess category success and identify growth opportunities.P&L Management : Manage category P&L, ensuring alignment with corporate financial targets, and recommend initiatives to optimize profitability across all channels.Team Leadership : Lead and mentor a team, fostering a culture of collaboration and excellence to achieve category objectives.Qualifications and Skills :Bachelor’s degree in Marketing, Business, or a related field; MBA is highly desirable.Minimum of 10 years in brand management or product marketing, with a focus on consumer packaged goods (CPG) in the food industry. At least 5 years in a Marketing Director or Senior Brand Manager role.Demonstrated proficiency in strategic planning, category management, and P&L ownership.Strong cross-functional relationship-building skills, with a proven ability to drive initiatives within dynamic teams.Advanced knowledge of MS Office, including Excel and PowerPoint, along with IRI, Nielsen, and Spins analytics.Excellent written and verbal communication skills, with experience in high-level presentations to leadership teams.A passion for food and consumer insight-driven marketing; bilingual in Korean is required.Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
