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Product Manager – Global Upstream MarketingInnovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.The Product Manager, TMTT Repair Technology, is responsible for leading patient-focused innovation through:
driving all aspects of product development from project inception through first commercial launch;
documenting and managing the product development process for new products and technologies in order to achieve and maintain market leadership; and
applying expertise in developing and planning marketing programs and activities to identify future needs and better serve physicians and their patients.
How you will make an impact:
Provide direction to technical project teams based on a thorough understanding of internal and external device and market dynamics (e.g., product functionality, lifecycle, voice of customer research, clinical evidence)
Design market research and intelligence strategies for a highly visible product line
Build trust with key thought leaders to anticipate future market environment and unmet needs
Collect, analyze, and interpret voice of customer research to define product requirements
Design, collect, and interpret market research and voice-of-customer (VOC) strategies in order to define unmet needs and product requirements for early-stage product lines
Create business case for products and therapies by defining market size, disease prevalence, and portfolio fit
Demonstrate a complete understanding of medical device product development process, technical features of product(s), and clinical environment
Drive results by executing cross-functional marketing programs from inception to completion
Evolve product pipeline and drive alignment by effectively collaborating with cross-functional partners, especially R&D peers
Identify, track, predict, and prepare for the onset of new competitors including adjacent players
Define differentiated value propositions, positioning, and messaging for product line
Partner with external market research vendors and creative agencies for development of product images, animations, and naming
Review design control documents and labeling through Marketing lens to ensure accuracy and timely execution
Engage with US and OUS commercial teams to coordinate efforts and drive adoption of products
Other incidental duties
What you will need (Required):
Bachelor's degree is required (preferably in a quantitative field); MBA is preferred
Minimum 5 years of work experience in medical device industry; or 3 years with Master’s degree
Experience in medical device or healthcare industry is preferred
What else we look for (Preferred):
Cardiology experience, especially developing catheter-based devices
Creative, out-of-the box thinker with a passion for research and product development
Understands, interprets, and summarizes voice of customer research and published clinical data
Quantitative decision marker with strong ability to interpret and summarize imperfect data
Synthesizes complex information into a high-level strategic message, while owning the details
Strong analytical skills, presentation preparation, and presentation delivery are required
Communicates effectively for a variety of audiences, including Marketing and R&D leadership
Influences others by utilizing organizational channels, experience, and interpersonal skills
Demonstrates outstanding business acumen and excellent judgement
Develops strong relationships with customers and cross-functional partners
Consistently pushes self and others to achieve challenging goals and objectives
Embodies a strong work ethic, positive mindset, and willingness to question the status quo
Thrives in a fast-paced and entrepreneurial work environment
Possesses strong organizational skills and attention to detail
Manages multiple tasks through effective prioritization
Adheres to all company policies, procedures, and business ethics codes
Domestic and international travel up to 25%
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $103,000 to $146,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
