Build and manage global Paid Search and Shopping campaigns.Collaborate with internal teams to acquire customers through paid search, shopping, and other related digital marketing channels.Identify and develop target keywords and placements that are needed to accelerate our eCommerce growth.Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and email.Own the associated budgets for each of our search engines and determine the right investments that are needed to grow the business while hitting KPI goals.Speak knowledgeably about KPIs such as impressions, clicks, CTR, CPC, CVR, conversions, impression share, and ROAS.Present search engine strategy and results with internal teams, such as executives, PR, Marcom, Product Marketing, and eCommerce.Manage relationships with Google Ads and Microsoft Ads teams.
