Pay Range: $103,550-$129,425 per yearPurpose of Position:The Category Development Manager plays a pivotal role in driving Foster Farms’ category leadership across our full portfolio—including Fresh, Prepared, Foodservice, and Private Label products. This position serves as a strategic business partner to Sales, Marketing, and Trade teams by transforming complex data into actionable insights that strengthen retail partnerships and guide brand strategy.The ideal candidate is a data-driven storyteller with a strong command of syndicated, shopper, and receipt-level data who can influence internal strategy and external sell-in conversations with persuasive, insight-led narratives.
 Responsibilities:Category Leadership & InsightsLead the development of category insights across Foster Farms’ portfolio using data from Circana (IRI), 84.51°, and Numerator to uncover growth opportunities and consumer trends.Translate data into compelling, retailer-ready presentations that position Foster Farms as the trusted category expert and preferred supplier.Identify and communicate category growth drivers, white-space opportunities, and competitive performance to influence assortment, shelving, pricing, and promotional strategies.Sales Enablement & Buyer EngagementBuild and deliver fact-based sell-in stories that demonstrate the category value of Foster Farms’ SKUs and secure placement of new and existing items.Partner with Sales to develop strategic recommendations and joint business plans tailored to each retailer’s objectives and consumer base.Support customer meetings and line reviews with robust analytics, visualization tools, and persuasive storytelling that highlight Foster Farms’ category leadership.Strategic Business PartnershipCollaborate cross-functionally with Marketing, Trade, and Revenue Management to align category insights with brand strategy, pricing architecture, and promotional planning.Serve as the internal voice of the category, guiding strategic decisions and informing innovation and product development initiatives.Deliver regular business updates and category health reports to senior leadership, providing clear recommendations for action.Analytics & ToolsLeverage advanced analytics and visualization platforms to distill complex data sets into clear insights and impactful visuals.Maintain strong working knowledge of Circana/IRI POS data, retailer-specific tools (84.51°, Retail Link), and shopper panel data (Numerator).Continuously refine reporting and measurement approaches to improve accuracy, speed, and relevance of insights delivered to key stakeholders.
