Lead the effort to drive brand awareness, customer demand, and brand preference for FIJI Water by leading the overall brand and trade marketing strategiesEngage customers through the conception and implementation of marketing campaigns, promotions and trade marketing programs (including Retail and On Premise activations), merchandising services, sponsorships, and market researchBuild strong relationships with the Retail and On Premise sales teams and participate actively in customer facing activities and meetingsDevelop, maintain and consistently communicate compelling brand positions and USPsDemonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunitiesUtilize category and consumer insights to identify growth opportunities and new product development to successfully bring new profitable branded products to marketTimely and efficiently communicate the marketing programs to the sales teams and other departmentsOversee the PR & Events strategy to ensure brand consistencyPrepare and monitor annual budget for the brand marketing departmentRun the annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverablesWork closely with the Direct-to-Consumer team to ensure strategies and creative align with brand standards and share a cohesive brand voice to all other marketing strategies and communicationsOwn the relationship with the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaignsManage a team of 3 direct reports with a total team of 9; ensure career development goals are met for each direct report
