Plan and Execute Events: Own end-to-end planning and execution of events—including tradeshows, conferences, executive roundtables, etc.
Cross-Functional Collaboration: Coordinate with corporate marketing, partner marketing, demand generation, and sales teams to ensure event alignment with go-to-market plans.
Campaign Integration: Integrate events into broader multi-channel campaigns to drive attendee engagement and nurture leads post-event.
Vendor Management: Source, manage, and negotiate with external vendors (e.g., tradeshow, booth, production, AV, venues) to deliver high-quality experiences.
Reporting & ROI: Track and analyze event KPIs, generate post-event reports, and optimize strategy based on performance and feedback.
Brand Consistency: Ensure events reflect the Check Point brand and promote a consistent message about our capabilities.
