marketing audience lead.
los angeles , california
posted today
job detailssummary
$65 - $69 per hour
temporary
bachelor degree
category business and financial operations occupations
referenceAB4497817
job detailsMy client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have institutional asset management experience. This is a hybrid position and MUST be able to work in their LA or NY office 3 days a week Tues - Thurs. Helps to define the marketing strategy for their area of responsibility and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.salary: $65 - $69 per hourshift: Firstwork hours: 8 AM - 5 PMeducation: BachelorsResponsibilities
Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
Skills
Institutional Marketing
Asset Management
Marketing Campaigns
Work Front
Microsoft Office
Financial Services
Pension
Qualifications
Years of experience: 7 years
Experience level: Experienced
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