On-Premise Advocate- Southern California

On-Premise Advocate- Southern California

25 Jun 2025
California, Los angeles, 90001 Los angeles USA

On-Premise Advocate- Southern California

The On-Premise Advocate is responsible for driving brand and on-premise initiatives across a territory of on-premise accounts for a large portfolio of spirits brands.Reporting to the Local Manager, the On-Premise Advocate will build industry and client relationships and drive activations for the portfolio.Core Responsibilities/Activities:Legal and Compliance Accountability. Maintain all legal and marketing code guidelinesOn-Premise Engagement. Plan, track, and implement brand and portfolio engagement as directed by agency and clientClient Partnership. Work with client on direction for on-premise engagement and recap insights and outcomesCustomer Trial/Sampling. Following legal guidelines, sample consumers on spirit brands in the on-premise environmentSocial Media Presence. Utilize social platforms to support brand initiativesAgency Accountabilities. Complete accurate and timely management of agency initiatives including:Budget and expense managementAll reporting responsibilitiesTracking and management of performance data using agency-appointed platformsParticipation in all internal training initiativesPoint of Sale, asset and warehouse managementBrand, market, competitive and customer insight curationLeverage Agency Tools. Facilitate opportunities to bring brand content to on-premise accounts within territoryLearning. Develop knowledge in spirits across several categories and skills in verbal and written presentationWhat Success Looks Like:Delivery of program activities within the on-premise environmentGrowing presence on social mediaPositive 360ยบ feedback from manager, market team and client partnersShare of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and clientHigh rate of added value across territory (going over and above with our client partnership in the field)Increasing brand and category knowledgeThe physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of saleFrequent lifting and moving cases of product and other objects of 50 pounds or moreThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

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