Act as subject matter expert for our social and YouTube paid media strategy and execution Partner with our Marketing Team to understand underlying business objectives and set media KPIs Contribute to brainstorming and cross-department planning Determine budgets, targeting, timing, and other elements of digital campaign planning Develop and manage digital marketing plans for paid social platforms and YouTube Present plans to internal constituents and the Marketing Team Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up) Ensure best practices when building and testing campaigns Optimize campaigns and test strategies to drive performance and learnings Analyze and report on campaign results Track all spending and validate media partner invoices Problem solve with our media vendor platforms Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities Proactively research the latest digital trends that affect digital marketing, attend industry seminars Actively contribute to the development of the agency's culture and standards of quality 
