Own, lead, and drive individual research initiatives (qualitative and quantitative) from project scope through deliverable.Must be comfortable playing a hands-on role in the quantitative (e.g., survey design and writing, creating banner and tab plans) and qualitative (e.g., screener development, recruiting) research processes.Provide support on research work plans, outlining the methodology to accomplish the business objective.Lead Brand Health Trackers that integrate primary and secondary data sources.Analyze and report business performance, including sales and panel data from sources such as Circana or Nielsen.Develop concise and actionable reports highlighting only the critical information needed to guide strategic decisions.Develop secondary research reports by summarizing readily available data sources to deepen clients’ market knowledge (e.g., innovation category deep-dives, competitive brand and product analyses).Manage projects with research vendors, responsible for establishing timelines and communications to ensure high quality research results are delivered to the team.Lead effective presentations and brainstorms with senior level audiences across the organization.Proactively develop internal client relations, acting as a thought partner for all internal clients (brands, shared services, philanthropy).
