Product Manager, Consultant

Product Manager, Consultant

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Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combine a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in - join us!

Your Role

We are looking for a data-centric digital product zealot to join our team and help us measure and improve our online shopping experiences! Our Digital Sales team is re-imagining our Digital Products to make it easier for Consumers to understand, select, and purchase Blue Shield of California health insurance products. Specifically, we are looking for someone who can analyze a website's design, generate insightful analytics to better understand its users, and report back with easy-to-understand data visualizations and clear recommendations. The Product Manager, Consultant will report to the Senior Manager of Digital Product Management for Consumer Acquisition. Successful candidates must have

• Strong background in web and data analytics
• Passion for analyzing users' behavior and market dynamics
• Blend of story-telling and technical expertise
• Ability to identify data-driven solutions to market problems
• Drive to help transform our digital sales experiences
• Strong quantitative and analytical skills and excellent attention to detail and accuracy

Your Work

To succeed in this role, you will need to consistently demonstrate the following.

STRATEGY AND LEADERSHIP

• Determine and analyze KPIs at a product level to establish digital experience success, failures, and next steps through iteration
• Collaborate and build strong relationships across departmental teams, with the development team, and internal and external stakeholders
• Understand and drive User Experience (UX) research and design to craft high quality, engaging user experiences

MEASURABILITY

• Utilize tools for web analytics to inform product decisions and show measurable outcomes of product releases
• Provide detailed data analysis and ensure that proper user tracking is implemented throughout our web properties including GA tagging and other measurability design
• Build and maintain data pipelines and reporting solutions using a variety of tools to gain deeper insights into user experience, segments, and performance
• Report findings with data visualizations that are compelling and easy to understand
• Synthesize qualitative and quantitative data to continuously drive product improvements
• Collaborate with marketing and analytics teams and researchers do define, generate, and communicate digital funnel performance

COMMUNICATION

• Articulate business goals, strategies, and logic across internal and external teams
• Create and deliver clear and compelling presentations to the appropriate audience
• Independently convey product strategy clearly through written and verbal communication

EXECUTION

• Write detailed user stories and acceptance criteria covering multiple user-types
• Participate and engage in agile ceremonies; facilitate those required for product artifacts as they support product outcomes
• Utilize product management tools to create, manage, and prioritize agile team backlog

Your Knowledge and Experience

• Bachelor's degree in Business, Computer Science, Engineering, Information Systems, or other related fields
• Requires at least 5 years of experience in product management or digital sites

• Three years of experience working in digital analytics and reporting
• Experience with major web analytics tools (i.e. Google Analytics, Adobe Analytics, Glassbox, etc)
• Familiarity with data visualization tools (i.e. Tableau, etc)

Our Values

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
• Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals

#Dice