The Digital Sr. Manager will be responsible for developing and executing new approaches to digital marketing in healthcare, focusing media plan development and optimization. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection. This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.  Responsibilities: Raise Shield’s brand awareness through impactful digital media initiatives across platforms such as YouTube, TradeDesk, CTV, OLV, and social media.Shape and implement the digital strategy to achieve awareness, leads, and volume goals.Optimize the digital media plan, focusing on channel spend efficiency to maximize brand awareness and conversions.Manage online media buying and traffic fulfillment strategies, including CPM, CPC, and CPV campaigns.Conduct regular A/B tests and improve campaign performance based on data-driven insights.Analyze marketing campaign performance using key metrics and recommend actionable improvements.Develop and manage customer engagement programs to drive routine ordering and referrals.Implement creative content strategies, leveraging formats like interactive infographics, podcasts, and user-generated campaigns.Support CRM and marketing automation strategies with optimized content to increase customer conversion and engagement.Optimize dashboards for tracking and improving SEM/SEO, website engagement, media conversion, and leads in collaboration with the analytics team.Provide insights and recommendations to leadership based on data analysis.  
