Web/Mobile Analytics Specialist

Web/Mobile Analytics Specialist

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Our direct client is one of the largest grocery and pharmacy retailers with 2,300+ stores across the U.S. operating many prominent and well-known banners.
They are looking for a Web/Mobile Analytics Specialist
Job: Contract.
Location: Pleasanton, CA or Dallas, TX. Hybrid work.
Looking for Web/Mobile Analytics Specialist who can take care of all designing, implementing and generating reports of web and mobileanalytics. This position is in Pleasanton, CA or in Dallas, TX.
Position Purpose
This role requires the candidate to design, develop, and test Web/Mobile Analytics implementations within client's web and mobile content, application, and eCommerce platforms. Candidates with strong conceptual understanding of Web/Mobile Analytics in general and hands-on experience in Adobe Analytics, are encouraged to apply for this position.
Key Responsibilities Include, But Are Not Limited To

• Design and develop Adobe Analytics / Google Analytics solution and technical implementation documentation for web and app platforms
• Assist Product and Marketing Teams in defining business critical KPIs for Web & Mobile analytics reporting
• Ensure data accuracy with on-going QA, audits and data integrations across internal teams, multiple systems, technologies and external vendor tools and applications
• Provide a leadership role in the evaluation and use of web analytics capabilities to maximize insights into the use and effectiveness of digital platforms.
• Administer the Adobe Analytics product from top to bottom - variables, processing rules, classifications, marketing channels, data feeds, etc
• Partner with Product and Marketing teams to guide the implementation of 3rd party marketing pixels via Adobe Launch.
• Learn and advise on Adobe Analytics integration opportunities and best practices with other Adobe tools such as Adobe Target, Adobe Campaign Manager, Adobe Experience Manger, etc.
• Lead collaboration sessions among IT Engineering teams and Product groups to facilitate optimal tagging, reporting and analytics capabilities.
• Build and execute tagging test cases to ensure that the appropriate metrics are being collected by Adobe Analytics and fed into the enterprise data warehouse

Qualifications
Bachelor's degree in Computer Science, or equivalent work experience
5+ years' experience in hands-on Adobe Analytics or Google Analytics implementation role, creating Adobe/Google Analytics implementations for web and mobile apps, including reporting and data feeds
5+ years HTML, JavaScript, Web Service, and OOP experience and developing or supporting J2EE eCommerce web applications preferred
2+ years in Analytics data design, administration and technical leadership role
Debugging/Testing Analytics implementations on web and mobile apps with debugging tools like Charles Proxy, Fiddler, etc.
Strong troubleshooting skills with an ability to quickly diagnose complex production issues
Passionate about maintaining quality solutions and providing superior customer service
Innovative thinker with a passion to solve challenging problems.
Strong knowledge of eCommerce and web development practices, tools
Proven skills communicating across distributed teams and at various levels of an organization
Education
Bachelor's degree or an equivalent combination of education and relevant experience
About Maxonic:
Since 2002 Maxonic has been at the forefront of connecting candidate strengths to client challenges. Our award-winning, dedicated team of recruiting professionals are specialized by technology, are great listeners, and will seek to find a position that meets the long-term career needs of our candidates. We take pride in the over 5,000 candidates that we have placed, and the repeat business that we earn from our satisfied clients.
Interested in Applying?
We'd love to hear from you! Please feel free to email Suresh Krishnamurthy at Suresh.k@maxonic.com or call 408-400-2323.