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Duties:
Digital Analytics Manager -
The Digital Marketing team at Infrastructure Company is looking for a Digital Analytics Manager to own and drive key Reporting and Analysis initiatives such as forecasting, modeling, reporting, audience definition, data hygiene and business case analytics from beginning to end. Candidates should be balanced experts with understanding of Data systems, Reporting Visualization and actionable analysis for insights. Essential focus will be on media insights and data, but focus will span into multiple areas within oversight of the Digital Marketing team. This will be accomplished utilizing business intelligence tools to drive key recommendations, enhance effective scalability and report insights related to investments in media and audiences. You will also improve critical business drivers, develop and maintain reporting visualization tools to allow scalable analysis for business health metrics, and provide guidance optimization of digital systems from ad hoc analysis to understand new areas of the business. Ultimately, you will grow to become a foremost subject matter expert to business users and leaders in your domain through advanced analytical support and data integrity oversight.
Serve as the subject matter expert in media and web projects and deploy as the thought partner for projects requiring deep understanding of that knowledge domain
Provide support in media strategy, measurement, and optimization that require expertise in advanced analytics work.
Partner with internal teams in areas including experimentation, measurement, modeling, and audience science.
Identify patterns and behaviors by merging advertising data sources such as Google Analytics, SFDC, Media FED Platforms that are effective predictors of performance and critical drivers for a successful outcomes.
Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
Understand business problems and help translate them into quantitative models, clear visualizations and choose the best applicable statistical and analytical tools to drive a solution
Ability to build a cohesive story using visual narrative and clear analysis for different audiences using various mediums such as Excel, PPT, Tableau and have comfort in communicating the insights to various teams and stakeholders.
Manage quarterly media / web forecasting process and provide insights into changes vs expectations
Identify actionable insights, suggest recommendations, and influence the direction of the business by effectively communicating results to cross functional groups
Skills:
Partnership
Partner with internal stakeholders to understand their business, provide data, reporting, and actionable insights to support their success.
Continuously and collaboratively prioritize efforts with DM Team for the highest degree of business impact
Become a deep subject-matter expert on Infrastructure Companys business, our reporting / system infrastructure working in collaboration with other dept analysts to align methods and define best practices in analytics and reporting
Identify and implement ongoing improvements to both the tools/reports we produce and the process of how they are produced
Report Design & Implementation
Architect reports and build visualization dashboards using Tableau to accelerate information-to-action to provide regular business updates as well as ongoing strategic analytical support
Prepare quarter-end reporting and presentations for executive management and Board of Directors
Deep familiarity with digital tracking, metrics and associated systems
Merge data sources such as Google Analytics, AdWords, Demandbase, Salesforce, Marketo & Terminus to enhance insight and understanding of media value and quality of visitors within a sales funnel.
Testing & Analysis
Conduct statistical and trend-based analysis to identify opportunities, highlight strengths, and provide recommended corrective actions. Monitor existing KPI metrics, developing new metrics, identity correlations and root causes.
Develop testing methods and define adhoc scenarios for deeper level insights related to influencing factors for audience and company buying behaviors.
Data Stewardship
Perform regular system audits to ensure complete and accurate reporting of data/metric integrity; work with teams to improve data quality measurements through appropriate thresholds for data in the domain
Oversee the identification and definition of key metrics and business rules with domain functional leadership
