At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta is currently seeking a Commercial Unit (CU) Marketing Lead, in Roseville, CA.As a Marketing Lead you will be accountable for delivery of business results by leading the development and execution of the customer marketing campaigns within the Western Commercial Unit in alignment with our Customer Campaign service model.Accountabilities:Lead CU Sales and Share Performance through campaign tactic development and execution through district sales travel and customer calls.Lead the development of CU campaigns and works with Crop & Product Marketing, Program Specialists, Sales, and KAM to develop strategies and tactics at the grower and channel level.Provide direction to the District sales teams, customers and program specialists in the development and execution (positioning) of marketing programs and tactics.Maximize in season sales, price monitoring and share projections while delivering CU monthly forecasts for assigned products.Drive implementation with CU sales reps and customers; and monitor programs and tactics for the assigned geography.Key liaison between frontline sales force and marketing to ensure effective customer campaign execution. Lead Customer Campaign Team for assigned segments and develop sales growth.Actively participates in CMLT, RMC, and MOT to make effective decisions, and shape ongoing marketing operations and strategy.Monitor product sales and proactively intervene as needed to obtain budget targets.Monitor and report program exposures/risks. Lead price monitoring efforts with Sales team and Customers.
