Coordinator, Influencer Marketing

Coordinator, Influencer Marketing

21 Feb 2025
California, Sanfrancisco, 94102 Sanfrancisco USA

Coordinator, Influencer Marketing

Who We AreTatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.Job SummaryWe’re looking for a bright, thoughtful Influencer Marketing Coordinator to join our dynamic, fast-paced Influencer Marketing team. This role will be a key part of our industry-leading team and will help bring to life our marketing initiatives, and manage our day-to-day programs. The ideal candidate is detail-oriented, conscientious and committed to accuracy, and will come with experience in influencer marketing within the beauty or fashion industries. This candidate will be able to multitask under time constraints, meet deadlines, and work within a fast-paced environment. A self-starter who is resourceful and a team player. This role reports to the Senior Manager, Brand & Influencer Marketing.Key Responsibilities

Identify new influencers and talent and assist with building innovative programs/initiatives to expand community while deepening existing relationships

Support strategy and development of micro influencer program

Oversee product inventory and budgets - placing/tracking product orders and managing fulfillment for team, forecasting new launch gratis needs

Assist management of day-to-day bookings of relationship building activities for the team

Support development and implementation of strategy for paid and affiliate partnerships

Support Assistant Manager with measuring, tracking, and optimizing performance so that we consistently achieve and exceed key brand and growth KPIs

Manage influencer list hygiene all for mailer and gratis sends

Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders

Analyze social data, identify trends and present key findings (both quantitative and analytical skills) and then apply these to future programs

Assist with managing vendor/partner relationships - Influencer/talent agencies/agents, event production and scheduling

Manage campaign amplification programs and affiliate network

Manage day-to-day correspondence with multiple partners such as agencies, vendors, and influencer platforms

Assist with tracking and updating team budgets following activations; manage payment to vendors

Be an expert, staying up to date on influencer trends and tools, and providing recommendations on influencer execution for larger marketing programs

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Who You AreYou are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:

Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach

You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving

You are a professional who is able to juggle a dynamic workday that may include tasks in and outside an office environment

You approach people with a friendly and hospitable attitude, anticipating others’ needs and acting in service of them where possible

Resourceful and motivated

Exceptional attention to detail while managing multiple simultaneous projects

Personable, open-minded and flexible with demands and changes in an entrepreneurial, fast-paced environment.

You are a data-driven decision maker who is comfortable reviewing numbers

Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas

Excellent communication, relationship-building, project management, and time management skills

Knowledgeable & passionate about the influencer landscape, the beauty industry and social media – a trend-hunter and culture-watcher

A creative thinker, always bringing fresh ideas to the table

Welcome and learn from feedback, finding ways to incorporate it into future plans

Excellent knowledge of social media platforms, influencers, and best practices

Critical thinker and problem-solving skills

Qualifications

Bachelor’s degree or equivalent experience in marketing or related fields

Minimum 2+ years of experience in marketing and/or PR; agency or experiential

Experience with beauty, fashion, or lifestyle brands

Excellent knowledge of social media platforms, influencers, and best practices

Critical thinker and problem-solving skills

Must be able to attend in person meetings, events and any other requested by the influencer team in Los Angeles

Comfortable with G-Suite, especially Google Sheets, Calendar, Slides

Familiar with file management systems (BOX or similar)

Experience with influencer software platforms (Tribe Dynamics and Traackr, or similar)

The DetailsThe expected base pay range for this position is $24.00 to $29.00 per hour. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.Equal Opportunity Employer/Protected Veterans/Individuals with Disability.Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .

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