Who We AreTatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.Job SummaryTatcha is seeking a passionate, innovative, and aesthetically inclined Content Creator to develop and execute our social media presence with a focus on video-first content, followed by static assets, across all social platforms that engage Tatcha clients worldwide. This role is instrumental in crafting engaging, high-quality content that strengthens our brand storytelling, fosters community engagement, and elevates Tatcha’s global presence in the beauty and lifestyle space. The ideal candidate is deeply attuned to social trends, has a refined visual sense, and is community-obsessed. Reporting to the Senior Manager, Social Media Content + Strategy, this role will help shape the next chapter of Tatcha’s digital storytelling.Key ResponsibilitiesSocial Media Content Creation
Lead day-to-day channel management from ideation to execution.
Develop a deep understanding of Tatcha’s world, products, brand heritage, and vision to create compelling, on-brand content.
Ensure all content aligns with Tatcha’s tone of voice and supports the company’s objectives, maintaining brand heritage, vision, and voice.
Create content that fosters community engagement, sparks meaningful conversations, and strengthens brand affinity through authentic interactions.
Continuously drive innovation by experimenting new content formats and creative storytelling techniques to showcase our brand in fresh ways.
Conceptualize and execute strategic content for social channels (including but not limited to Instagram, TikTok, YouTube, Pinterest), ensuring platform-native storytelling and engagement.
Lead social-first content creation for the content calendar, brand campaigns, and key brand initiatives.
Ideate and execute creative concepts, including shooting, designing, recording, and providing copy direction–both independently and in collaboration with the Social Team.
Stay deeply attuned to social trends and conversations, identifying content opportunities with a community-first mindset.
Stay ahead of emerging social media platforms to develop and execute strategies for our brand to authentically engage with new audiences through innovative, platform-native content.
Support briefing Creators on a monthly basis to ensure consistent, high-quality content.
Serve as the go-to expert for content creation within the Tatcha team.
Travel as needed for events, community activations, and other content opportunities.
Manage workflow efficiently, ensuring all content is delivered on schedule.
Actively contribute strategic insights in team meetings for social and campaign initiatives.
Cross-Functional Collaboration
Support the Senior Manager in strategizing evergreen content and developing core campaigns that drive conversion.
Serve as the key liaison between the Social Team and cross-functional partners, ensuring the creation of high-quality and engaging on-brand content.
Work collaboratively to meet quick turnaround times, capture trending moments, while incorporating feedback—all while maintaining a proactive, enthusiastic, and solutions-oriented approach to content creation.
Analytics
Continuously analyze performance metrics to inform and optimize future content strategies.
Support the Senior Manager, Social Media Content and Strategy, in reporting key content insights to the broader team.
Leverage insights from the social team to produce visually cohesive content that aligns with other marketing channels.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Who You AreTo succeed in this position, the following qualities are paramount:
Passionate about social media, you live and breathe content, always eager to create and share fresh ideas.
You move at the speed of culture, identifying and adapting to trends while staying true to Tatcha’s tone of voice.
Have a competitive understanding of best-in-class social presence across leading brands.
Skilled in developing and executing platform-specific content strategies across social media channels.
Confident in using data and insights to drive content decisions and optimize performance.
Proactive, highly organized, and detail-oriented.
Excellent at time management and adapting in a dynamic environment.
Comfortable with ambiguity and eager to dive into hands-on work.
Self-motivated, with a strong drive to lead initiatives.
Positive, upbeat, and a true team player.
Naturally curious and always thinking about ways to improve your work and community.
Embrace diversity and contribute to creating a positive and inclusive work environment.
Experience with editing tools such as Adobe Creative Suite, Mac OS X environment, Figma, and channel-native editing tools.
Qualifications
BA/BFA Degree or equivalent training in graphic design, advertising, content creation, or a related field (e.g., blogging, social influencer).
3-4 years of experience creating content for brand channels on social media.
Proven experience across a variety of social media platforms and content formats.
Portfolio showcasing original, creative social media work.
Experience with content creation apps is a plus.
Photography skills, including iPhone and DSLR, with knowledge of lighting, framing, and composition.
Video production skills, with the ability to capture and edit video using iPhone or DSLR and basic editing apps.
Strong team player with the ability to work autonomously and drive initiatives in fast-paced environments.
Mission-driven with excellent time management skills and a proactive attitude, always willing to go above and beyond.
The DetailsThe expected base salary range for this position is $90,000 to $100,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.Equal Opportunity Employer/Protected Veterans/Individuals with Disability.Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .
