The Director of Food Sales will design and lead the execution of the go-to-market strategy for Hotaling’s new Food Division, scaling revenue from our existing core product (Luxardo cherries) into adjacent product lines and emerging categories. This leader will establish strong, trust-based relationships with our current food broker network, national and regional distributors, and key specialty and confectionery accounts. This is a hands-on, strategic role that blends selling, coaching, and system-building. You will personally drive customer acquisition, elevate broker and distributor performance, and develop the processes, tools, and operating rhythms that create predictable, repeatable growth for the division. Key Roles & Responsibilities Strategic Leadership Develop and implement a 12–24 month go-to-market sales strategy and playbook aligned with company objectives. Define and prioritize target channels (specialty food, bakeries, grocery, foodservice) based on ROI and strategic opportunity. Revenue Growth Grow Food Division revenue by expanding category penetration and introducing new SKUs.Set, track, and achieve quarterly and annual sales targets, including pipeline creation, conversion rates, average order size, and repeat purchase metrics. Channel & Partner Management Strengthen relationships with the existing food broker network, ensuring alignment on targets, assortment, and promotional plans.Manage relationships with regional and national distributors; negotiate terms, exclusivity agreements, listings, and joint business plans.Identify and onboard new distributors and specialty brokers as needed to accelerate reach and coverage. Account Penetration Identify, pursue, and secure key specialty food and confectionery accounts (buyers, category managers, co-packers, manufacturers, gourmet retailers).Develop tailored selling strategies for brokers, distributors, and end customers to improve penetration and retention. Cross-Functional Collaboration Partner with Marketing, Supply Chain, Operations, and Finance to ensure product readiness, accurate forecasting, pricing, promotional cadence, and efficient order fulfillment.Provide market feedback to inform SKU selection, packaging, labeling, and pricing. Sales Operations & Reporting Build and refine sales tools, KPIs, CRM processes, forecasting rhythms, and performance scorecards. Prepare and deliver monthly executive-level reporting on pipeline health, win/loss analysis, margins, and go-to-market progress. Team Development Hire, mentor, and support sales representatives and account managers as the division grows; provide coaching and define measurable performance goals. 
 Success Metrics (First 12 Months) Establish baseline performance metrics and meet agreed-upon revenue targets (e.g., +X% year-over-year growth—finalized with leadership). Convert X priority specialty/confectionery accounts and/or secure national distributor or retailer listings within 6–12 months. Increase broker-driven revenue conversion by X% through improved planning and incentive alignment. Launch Y new SKUs into target channels and achieve defined sell-through rates. Fully implement CRM tools, reporting cadence, and pipeline coverage metrics. 
