La Scuola is seeking a Director of Marketing who will report to the Head of School, while working with members of the Leadership Team to design, direct and implement marketing and communications programs that support strategic goals. The Director of Marketing will drive efforts to build awareness of the school among prospective families to meet enrollment goals; ensure that brand guidelines and consistent messaging is used across all internal and external platforms; develop strategies to increase retention and parent satisfaction; and support cultivation and communication with donors and external networks. Key ResponsibilitiesRapidly acclimate to La Scuola’s community by learning the history, culture, and constituencies of the school;Develop and audit marketing and communications strategies and implementation;Collaborate closely with department heads in articulating their purpose and ongoing work; Ensure brand and messaging quality and consistency across the organization;In collaboration with the Director of Admissions, develop and implement a strategic marketing plan to promote the school to prospective families and to support successful enrollment and re-enrollment of existing families;In collaboration with the Director of Advancement, design strategies and implement plans to increase visibility and clear branding of the school to drive increased philanthropy;Create and execute a public relations plan to support the school in local media and with potential partner organizations, especially in the Italian American community; Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors and conducting analysis to change spend as needed; Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies;Support the school’s annual gala with marketing collateral, additional website pages, video, and any other special projects, as requested;Generate analytical reports regarding marketing campaigns to make ROI-based decisions on budget;  Manage production of new school videos that support strategic goals, and ensure they mirror brand values and messaging;Manage creation of digital and print collateral for the school (brochures, flyers), as well as support in creation and execution of interactive events and content for use by the school;Manage school branded merchandise production, inventory, and fulfillment;Report on strategic initiatives and results to the Board of Directors in collaboration with Head of School;Review current brand and messaging guidelines, and re-vamp/refresh as appropriate; Review, revise, and update as necessary the school’s crisis communication plan;Manage all aspects of the school’s print and electronic communications, ensuring adherence to the school’s brand and design guidelines. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals;Oversee website including, but not limited to: strategic development, creation of content,  updating sections and pages with relevant content regularly including event updates, management of SEO strategy and third party referral sites (Niche, Great Schools, Private School Review, Winnie, etc); Oversee Communications Manager to create social media editorial calendar, including content creation, photo, video, blog posts, content derived from classrooms and blog for SEO;Collaborate with the Parents Association and Admissions office to coordinate communications and events for  prospective families and for orientation/onboarding of new families; Create a donor communications vehicle (quarterly or bi-annual); Collaborate with Advancement Director, Business Office, and CFO in production of the annual report; Create annual La Rivista magazine, a retrospective of the past school year’s highlights;Work with the parent-led yearbook committee to ensure branding messaging and guidelines are followed;Any other projects, as needed.
