The B2B Marketing Center of Excellence is looking for a Senior Manager, Demand Generation Enablement to help shape, scale, and optimize how demand generation programs operate across global and regional teams.This role will help define and improve the campaign planning process, lead management practices, ABM execution models, and martech enablement approaches used by our B2B marketers. You’ll collaborate across Marketing, Sales, and Ops to ensure frameworks are effective, campaigns are measurable, and marketers are empowered to deliver results.This position blends strategic thinking and AI-First adoption with hands-on project leadership, and is ideal for someone who understands demand generation at scale — and knows how to make complex systems work better for real people.Key Responsibilities:Enable Campaign Excellence: Lead the creation and rollout of scalable frameworks, templates, and best practices for integrated demand generation programs and paid media.Drive Sales & Marketing Alignment: Support the development and refinement of SLAs, lead scoring models, routing processes, and shared performance metrics.Ensure GTM frameworks and playbooks align on measurement best practices and are consistently applied on campaign activation, capture learnings to share across regions and functions, and COE Advance ABM Practices: Help define and enable scalable ABM models, partnering with regions and LOB teams to align tools, tactics, and content strategy.Partner on Martech Integration: Collaborate with marketing ops and technology teams to ensure tools (e.g., Eloqua, Demandbase) support scalable, insights-driven demand gen.Operationalize, Document, and rollout Frameworks: Maintain campaign playbooks, dashboards, and planning resources, track adoption and evolve based on feedback.Lead Cross-Functional Initiatives: Manage tiger teams or pilots that test and refine new campaign, AI, martech, or funnel practices before scaling across the org.Coach & Enable Teams: Serve as a subject matter expert and consultative resource to regional marketers, campaign managers, and BDRs.Model CoE Principles: Work transparently, scale what works, include the right voices, and enable execution and communication across the organization.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
