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RESPONSIBILITIES:
Kforce has a client in need of a Senior Marketing Manager in San Francisco, CA.
The Senior Marketing Manager will identify key customer insights and data needed to construct effective strategies, and assess and develop strategies to address key business problems in the customer lifecycle (e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention, etc.). The Senior Marketing Manager will also identify the key performance metrics or indicators to measure success, both leading and lagging indicators, and plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery.
Additional duties of the Senior Marketing Manager include:
Critically evaluate and size impact of addressing business problems
Critically size impact of various strategies to address specific problems
Work with many cross-functional stakeholders and partners to deliver an awesome customer experience
Identify key customer insights and data needed to construct effective strategies
Plan, execute and measure campaigns
Build program test plans
Perform and analyze A/B split testing along with analyst
REQUIREMENTS:
6+ years of experience in b2c or b2b email and/or mobile marketing
Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
Exceptional executional and project management skills
Understanding of email creative best practices
Passion and ability to be agile in campaign development, execution and delivery of results
Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
Curiosity and energy for digging into campaign data and leveraging technology
Comfortable in a fast-paced environment
Strong prioritization and time management skills
Ability to manage multiple complex projects & priorities
Solutions oriented mind-set
Ability to iterate and learn quickly to optimize campaigns
Highly organized and detail oriented
Ability to work independently and cross-functionally
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
