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Square’s Go-To-Market Intelligence organization builds intelligent and scalable solutions that empower various GTM channels like Marketing, Sales, and Account Management to drive customer acquisition, growth and retention. As a Senior Third Party Data Analyst on the Data Enrichment team, you will work cross-functionally to build a cohesive third party data acquisition and evaluation program that will improve the global Sales organization’s understanding of prospective and existing Square customers. High quality data is the key to scaling our Outbound Sales program while ensuring we are targeting our Ideal Customer Profile and increasing market penetration. This work will lay the foundation for sophisticated data science and machine learning capabilities in the acquisition space. By improving the data that feeds our decision-making processes, we can help our Sales team reach the right customers at the right time and provide them with the exceptional service they need to grow their business. Your work will have a direct business impact on hundreds of sales stakeholder and boost sales effectivenessYou will:Develop a deep understanding of how our internal data systems interact with each other and how third party datasets fit into our ecosystemAnalyze the current state of our third party data products to identify inefficiencies in our data acquisition strategy, streamline future vendor contracts and maximize the value we get from all available datasets. Act as the liaison between internal stakeholders, partner technical teams and external vendors to design a reliable, cost effective and measurable third party data program to serve our Sales teamConsult with stakeholders to understand data needs and gather requirements for each regional Sales team Interface directly with our existing and prospective data partnersApply a rigorous vetting process to evaluate the reach, technical capabilities and product offerings of current and prospective third party data vendorsCreate a framework to measure the ROI of third party data within our Sales programBe a thought leader for best practices around data usage and governance across teamsMonitor the performance, utilization and cost of third party data sources in our analytics and modeling pipelines Collaborate with our Procurement team to design cost effective contracts  Work in close partnership with Sales Data Engineering to support scalable ingestion of incoming data
