At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either San Francisco, Mountain View, Chicago or New York.LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We are seeking a highly motivated Senior Product Marketing Manager to join our consumer marketing team to help deliver on our mission for the 1 billion professionals on LinkedIn. As the Senior Product Marketing Manager for Consumer Experience, you will be responsible for shaping the product strategy and messaging for the core consumer experience. This role requires close partnership with product management, design, engineering, market research, marketing, and communications to define the future vision and product roadmap for how professionals connect and grow.Responsibilities:Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teamsDrive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experienceDevelop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategiesRegularly communicate product updates with LinkedIn members, translating technical information into compelling narratives Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organizationRun, track, and measure impact of marketing experiments and initiatives on core metrics
