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Working Location: CALIFORNIA, SAN JOSE; NationwideWorkplace Flexibility: HybridAre you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together.Olympus, a leading medical technology company, has focused on making people’s lives better for over 100 years.Our Purpose is to make people’s lives healthier, safer, and more fulfilling.Our Core Values are reflected in all we do: Integrity – Empathy – Agility – Unity – Long-Term ViewWe deliver on our purpose and our core values by staying True to Life.Job DescriptionThe Senior Marketing Manager is member of the Olympus Customer Solutions Global Marketing team, which is driving the ongoing transformation of Olympus’s digital health business towards an increased focus on software solutions. As the Global Marketing team scales to meet the needs of the expanding digital health business, this individual will be expected to contribute to strategy, tactical planning, and execution across multiple disciplines of marketing, with a specific focus on channel marketing in an early-stage environment focused on commercialization of digital solutions. As such, this individual will be expected to bring deep expertise and experience with multi-channel engagement in software as a service (SaaS) to ensure cohesion of campaigns, content, and product communications across all channels and multiple lines of business.This role entails extensive collaboration with team members across Olympus, including Marketing Communications, Product/Solution Business Leaders, Product Development, Regional Marketing (primarily EU, US, JP), and Market Intelligence. The role requires the ability develop an intimate knowledge of customer and market needs across product areas by leveraging sales and marketing collaboration and developing relationships across teams.The Marketing Manager will plan and execute marketing campaigns, develop customer- centric value propositions, lead development of product-level communications and content, and manage agency engagements. The ideal candidate is detail-oriented and self- motivated, with excellent project management, facilitation, and communication skills (both oral and written). This candidate will bring strong analytics experience with establishing, tracking, and managing the ideal KPIs around each of their areas of responsibility. The Marketing Manager will report on an interim basis into the Executive Director, Global Head of Marketing.Job Duties
Co-lead identification, development, and execution of a cohesive multi-channel marketing strategy for the group and individual product lines. Co-lead marketing campaign strategy for the group and individual product lines across all channels and aligned to the customer journey by leveraging account-based experience (ABX) marketing best-practices. Co-lead ongoing product-level communications, PR, and updates. Co-lead events planning/execution and the integration of live events into campaign strategies and plans.
Develop multi-channel marketing campaigns, communications plans, and analytics to track the effectiveness and ROI of marketing activities across all channels.
Prepare and present business cases for marketing campaigns and investments to group and product leadership.
Lead the development and design of marketing assets and content suitable for and mapped to channel and campaign strategies.
Own relationships with internal and external marketing agencies.
Assist in the creation of customer-centric value propositions and product positioning for single products and portfolio.
Support the development of sales and training tools for internal and external audiences.
Foster strong ongoing relationships with physicians and customers to inform marketing and customer experience strategies.
Drive digital health marketing strategy with compelling market data, trend analysis, and regular feedback from key internal and external stakeholders.
Actively participate in industry events, trade shows, training, associations, etc.
Build strong relationships and early collaboration with downstream regional partners to ensure the success of product launches.
Partner with Product Development teams to evaluate customer input on user needs, product design, and prototype functionality for promotion and training. Partner with Finance to manage budget and revenue expectations.
Develop launch packages that provide validated and approved product information that can be used in affiliate launch materials.
Act as a role model for the company demonstrating professionalism and impeccable ethics.
Job QualificationsRequired:
Bachelor’s Degree or equivalent degree in business, economics, marketing, engineering or related field required. MBA, MS or other advanced degree in Business, Marketing, and/or Analytics preferred.
Minimum of 5 years progressively responsible related experience required.
Minimum of 3 years recent experience as a Product Manager responsible for early-stage SaaS products also required, in the medical device or life sciences industry preferred.
High level of proficiency in enabling software tools required: Microsoft PowerPoint, Word, Excel and Outlook; Adobe Photoshop, Illustrator, InDesign, XD, Acrobat Pro.
Knowledge of the Company products and its competitive landscape such as device regulations that govern commercial activity.
Experience developing multi-channel marketing campaigns, communications plans, and analytics to track the effectiveness and ROI of marketing activities across all channels.
Ability to work overtime, including early morning and evenings for international meetings.
Ability to travel domestically and internationally up to 30% monthly to visit customers, Olympus business sites, and attend trade shows and events.
Preferred:
Marketing agency experience is preferred. GI product experience is a plus.
High level of proficiency with marketing analytics, marketing automation, healthcare content approval/management, and project management software platforms.
Superior writing, composition, English grammar skills a must. Well-developed verbal communication skills.
Maintains and communicates realistic schedules and meets or beats deadlines.
Proven ability to work on assignments that are complex and sensitive in nature where independent action and a high degree of initiative are required in resolving problems and developing recommendations.
Works precisely according to procedures, rules and regulations, has a passion for continuous improvement and quality.
Demonstrates the highest ethical standards, actively promotes trust, respect and integrity in all dealings both inside and outside the Company.
#LI-HybridWhy join Olympus?Here, people matter—our health, our happiness, and our lives.
Competitive salaries, annual bonus and 401(k) with company match
Comprehensive Medical, Dental, Visions coverage effective on start date
24/7 Employee Assistance Program
Free virtual live and on-demand wellness classes
Work-life balance supportive culture with hybrid and remote roles
12 Paid Holidays
Educational Assistance
Parental Leave and Adoption Assistance
Volunteering and charitable donation match programs
Diversity & Inclusion Programs including Colleague Affinity Networks
On-Site Child Daycare, Café, Fitness Center
US OnlyLimited locationsWe care about your health and financial well-being and offer the resources you need to feel vital, confident and ready for wherever life takes you. Learn more about our benefit offerings at https://www.olympusamerica.com/careers/benefits-perks .The anticipated base pay range for this full-time position working at this location is $115,026.00 - $161,036.00 / year, plus potential for annual bonus (subject to plan eligibility and other requirements). Olympus considers a variety of factors when determining actual compensation for this position ncluding: level of experience, working location, and relevant education and certifications.About us:Our Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce costs, and enhance the quality of life for patients and their safety.Headquartered in Tokyo, Japan, Olympus employs more than 31,000 employees worldwide in nearly 40 countries and regions. Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than 5,200 employees throughout locations in North and South America. For more information, visit www.olympusamerica.com .Olympus is dedicated to building a diverse, inclusive and authentic workplaceWe recognize diversity in people, views and lifestyle choices and emphasize the importance of inclusion and mutual respect. We strive to continue to foster empathy and unity in the workplace so that our employees can fully contribute and thrive.Let’s realize your potential, together.It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.Posting Notes: United States (US) California (US-CA) San Jose
