We are seeking a data-driven, strategic, and highly accountable ABM Marketing Lead to lead and scale our account-based marketing efforts across the Freshworks portfolio. As the global ABM Digital Lead, you’ll play a pivotal role within the Demand Generation Marketing team to strategize and execute Account Based Marketing (ABM) for Freshworks’s sales pipeline focused on high value accounts.This role develops and executes high performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy. Reporting to the Director, Digital Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in close partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Revenue Ops, Campaigns, Brand, other Marketing functions. Primary Job Responsibilities:Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goalsBuild and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvementsPartner closely with Creative, Content, Sales, and Customer Success teams, and external agencies, to create messaging, assets, and playbooks tailored to key accountsMaintain and refine account and contact databases to ensure precise targeting across campaigns; deeply collaborate with Operations to support data hygiene and reportingManage external vendors and partners to deliver campaign components on time and on budgetLead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomesWork across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-makingDevelop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunitiesContribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.Support the vision and values of the company through role modeling and encouraging desired behaviors
