Freshworks is looking for a Lifecycle Marketing individual contributor to execute nurture campaigns across our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always-on and re-engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches. You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey.What you’ll do at Freshworks:Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-backOwn and revamp underperforming programs as needed, ensuring each has clear KPIs and reportingPartner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructurePartner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rulesPartner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journeyMonitor email and database health (deliverability, unsubscribes, blacklist status) across owned programsReport on program performance against KPIs and recommend optimizations based on campaign data
