Our MissionAt Palo Alto Networks® everything starts and ends with our mission:Being the cybersecurity partner of choice, protecting our digital way of life.Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.Our Approach to WorkWe lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!Your CareerThe Senior Product Marketing Manager, Unit 42 Incident Response, will lead the planning and execution of the product marketing strategy for the Unit 42 Incident Response (IR) business. This involves building positioning & messaging and driving GTM programs to grow the adoption rate of IR customers. You’ll work with one of the leading teams of incident responders, threat researchers, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats, and critical infrastructure security. This is a fantastic opportunity to be a part of one of the most innovative marketing teams in fast-growing Palo Alto Networks. You’ll take an already well-established brand in the threat intelligence & research community and take it to a new level as an elite cybersecurity services provider.Your Impact
Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for Digital Forensics and Incident Response (DFIR)
Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response, Retainer, and proactive security assessments.
Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape in collaboration with product, marketing, and sales leadership
Launching campaigns & programs; creating content for digital media, websites, and customer presentations
Leading the analyst engagements and presentations to drive awareness and get outside-in perspective.
Enabling sales teams to understand the value proposition and key differentiators. Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.
Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch
Your Experience
8+ years of product marketing experience, ideally with 5+ years in cybersecurity required
Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.
An understanding of the Threat Intelligence, Incident Response, and Managed Detection & Response (MDR), and a basic understanding of enterprise security SOC roles is desirable
Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable
Experience and innovative energy to champion successful market and competitive disruption initiatives
The TeamOur Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.All your information will be kept confidential according to EEO guidelines.The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be between $152,400/yr to $246,500/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here (http://benefits.paloaltonetworks.com/) . Is role eligible for Immigration Sponsorship?: No. Please note that we will not sponsor applicants for work visas for this position.
