COMMERCIALIZATION AND SALES STRATEGYDevelop and implement comprehensive sales strategies to create sales tools for Key Account and Off-Premise network.Conduct trade analysis to identify opportunities and trends.Create impactful, strategic marketing presentations utilizing Circana data, insights, and storytelling.Collaborate with senior management to align sales strategies with overall business KPIs.Present sales and distribution strategies to executive stakeholders.CROSS-FUNCTIONAL BUSINESS COMMUNICATIONS LEADERSHIPLead the planning, development, and delivery of the monthly distribution activation live presentation and deck communicating sales and distribution priorities and executional directives.Coordinate cross-functional input from key business stakeholders.Gather, research, and incorporate relevant business insights.Manage timelines, content deadlines, and follow-ups to ensure accurate deliverablesRecord, publish, and distribute final materials and meeting content and communicate post-presentation updates and changes as needed.SALES & DISTRIBUTION STAKEHOLDER FOR NATIONAL BRAND MARKETING INITIATIVESAggregate and align the Sales and Distribution plan in support of each campaign.Translate the plan into clear, visual slides for inclusion in the campaign deck and present the content live to stakeholders.Consolidate post-campaign results and performance insights into a clear summary of outcomes, key learnings, and recommendations, and present findings to stakeholders.SALES ENABLEMENT TOOLSDevelop a monthly suite of sales enablement materials for the distributor network, including meeting decks, sell sheets, and other support tools.Coordinate the end-to-end production of video content to communicate key initiative priorities, including scheduling speakers, videographer, and locations, developing scripts, and partnering on visual enhancements to improve impact and understanding.Create and manage content for digital screens in distributor warehouses.Ensure materials are clear, consistent, and aligned to the business strategy and brand guidelines.DEVELOP AND IMPLEMENT INTERNAL COMMUNICATION STANDARDIZED PROCESSESAnalyze current sales processes and identify areas for improvement.Support product innovation and commercialization strategies.Implement best practice tools, monitor, and report on sales performance.Ensure executional success through sales communication and by creating standard guidelines in collaboration with the global Perfect Store and Beverage Initiative strategy.PROJECT MANAGEMENTDevelop the overall internal communications strategy, collaborating cross-functionally with key stakeholders.Manage timelines and work-back schedules with cross-functional department senior leaders to deliver essential resources to RBNA Sales & Distribution Teams.Work with the Field Support team to ensure consistent communication of updates, direction, and information.Development of the overall internal communications strategy, collaborating cross-functionally
