Tasting Room Educator/Host

Tasting Room Educator/Host

10 Oct 2025
California, San luis obispo 00000 San luis obispo USA

Tasting Room Educator/Host

Work as a team member to support tasting room operations in a manner that maximizes the sales potential of the winery, ensures a rich consumer experience, builds consumer loyalty and reflects the brand essence. Principal functions include sales, customer service, product knowledge, cash register operations and product presentations. Employees are required to work weekends; which may include special events and extended hours.

Job Duties:

Prepare Tasting Room for daily openings and closings

Deliver exceptional customer service

Represent the company and brand, professionally, graciously and enthusiastically

Describe wines, winemaking techniques, and winery history; answer visitor’s questions

Effectively suggest and sell wine to customers

Memorize club benefits, and effectively sell the wine club to customers; in the tasting room and on the telephone

Act as an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of products

Responsible to maintain a high level of relevant wine, company and industry knowledge by remaining familiar with all current press information, memos and marketing information and other wine related publications

Attend regularly scheduled monthly staff meetings and trainings

Operate cash registers/POS system and credit card terminals accurately and efficiently including opening and closing procedures

Being able to assist with serving Café items and bussing tables as needed to maintain a clean and professional environment

Create/update Tasting Room documents (ex. tasting sheets/signs for wine specials)

Assist with special events on-site and off-site, as needed (ex. food prep/floral arrangements/wine service)

Washing and polishing glassware for tasting room

Break down and recycle cardboard and glass

Maintain cleanliness of tasting room, and all other customer related areas of the winery

Assist with answering of the phones

Perform periodic wine and non-wine inventories as needed

Restock gift items as needed and alert manager of stock shortages

Perform other duties assigned by Hospitably Manager

Qualifications:

Outstanding customer service experience

Proven ability to effectively communicate with diverse client group

Extensive knowledge of wines and wine production preferred

Commitment to excellence and high standards

Strong organizational, problem-solving, and analytical skills

Flexibility and ability to manage constantly changing priorities with enthusiasm

Knowledge of commonly used practices and procedures used in merchandising

Professional appearance and demeanor

Must be able to work weekends, major holidays, wine club pick up parties, association events and industry events

Fluent in English

Must be at least 21 years old

1-2 years’ related experience preferred

High school diploma or equivalent

Strong computer proficiency and data entry experience preferred

Basic to intermediate skills in Microsoft Office, including Word and Excel

Physical and Mental Requirements:

Ability to talk to customers, stand and walk for long periods of time

Must be able to lift up to 50 pounds repeatedly

Must be able to effectively stock wine and non-wine merchandise, set-up and break down structures, tables and able to utilize dolly cart and other equipment to assist in moving heavy objects

Ability to understand and accurately follow written and verbal instructions

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