Fandango is seeking a strategic, data-driven, and collaborative Senior Manager, Customer Lifecycle & Growth Marketing to help accelerate customer acquisition, engagement, retention, and revenue growth across our ticketing and streaming businesses. This role will develop and optimize customer lifecycle strategies across the full customer journey—from acquisition and onboarding through loyalty, retention, and reactivation—leveraging customer insights, experimentation, and cross-functional partnership to drive measurable business impact.This position serves as a key connector across Marketing, CRM, Product, Analytics, Data Science, and Creative teams, helping to translate customer behavior and performance data into actionable growth opportunities.Why This Role MattersAs Fandango continues to evolve and deepen customer relationships across entertainment experiences, this role will help shape how we engage audiences throughout their lifecycle. Success in this position will directly influence customer growth, repeat engagement, customer lifetime value, and overall business performance while helping create seamless, personalized experiences that strengthen long-term loyalty.
What You'll DoDevelop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.
