The Content Marketing Coordinator will implement and execute a strategic online presence for social media interactions and content platforms, coordinating various marketing tasks, and growth while adhering to brand guidelines and impactful brand communication. The CMC must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.
Monday-Friday 7:30am-4:00pm
$25.00-$30.00/hour + Benefits
Responsibilities:
Consult with the executive agent(s) to understand the goals and scope of the desired marketing program.
Navigate communications from potential clients to the appropriate employee/owner.
Analyzes existing website and social media traffic and internet activity related to the company and products.
Developing innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques.
Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
Reporting campaign results to management, addressing any questions or concerns. Identifies and recommends improvements to existing marketing programs.
Creates content including images, videos, and posts for use on social media and websites.
Scheduling social media posts to promote the organization’s brand to attract clients.
Ensures projects are completed on time and within budget.
Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
Assists with the development of the organization's website and social media platforms to ensure its efficiency and efficacy.
Performs other related duties as assigned.
Requirements:
Prior social media marketing experience
Familiar with HTML
Excellent communication skills
Strong interpersonal, organizational and managerial skills
Knowledge of photography techniques
Proficient in MS Office
