Associate Product Marketing Manager, Consumer GTM

Associate Product Marketing Manager, Consumer GTM

05 Aug 2022
California, Westlakevillage, 91359 Westlakevillage USA

Associate Product Marketing Manager, Consumer GTM

Associate Product Marketing Manager, Consumer GTM Austin, Texas; Westlake Village, California; Santa Clara, California; Vancouver, Canada; New York City, New York; Chicago, IllinoisAre you looking for an Associate Product Marketing Manager role? Are you ready to drive's go-to-market strategy for new consumer features & experiences across platforms? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newestAssociate Product Marketing Manager, Consumer GTMand help change the world of real estate, one home at a time.Who You Are:The Associate Product Marketing Manager - Consumer GTM will help’s go-to-market strategy for new consumer features and experiences across platforms. The ideal candidate successfully supports product marketing managers through the GTM planning and execution process, and has the ability to collaborate with, and manage multiple stakeholders that are driving launch strategy and alignment from concept to creation to product release. As part of therealtor.comProduct organization, the Associate Product Marketing Manager - Consumer GTM partners closely with Product Marketing Management and Product Management to help identify consumer needs, test and validate concepts and articulate the business impact of new initiatives. The role will be responsible for cross-team tactical assistance, project management and organizational support. Success in this role entails operating in a highly cross-functional capacity, with the ability to multitask, prioritize and navigate several stakeholders. This includes collaborating with teams across the business to create strategies that drive awareness of our solutions and reinforce value to key segments of consumers, B2B customers and industry partners. The Associate Product Marketing Manager is also expected to gain a nuanced understanding for how changes to the consumer experience on can affect the broader real estate ecosystem.What You’ll Do:Project manage research needs and efforts to help define research priorities and validate hypotheses to help inform product strategy (with support from the Research team)

Have a solid understanding of audience segmentation, understand consumer wants and needs across verticals

Support GTM strategy/planning: understand launch objectives key success metrics, consumer segmentation, and hard-hitting product positioning and messaging

Build messaging frameworks to articulate key benefits to buyers, sellers and industry participants such as agents, brokers, MLS groups, the NAR and mortgage lenders; position products holistically, not just at feature-level

Help enable Marketing teams to create and execute on strategic launch plans through a thorough understanding of messaging, launch objectives and business impact

Provide support to educate customer-facing teams across (eg Sales, Customer Success, Support, IR, etc) on new products/features and collaborate with these stakeholders to ensure the value is clear to a diverse set of industry participants

Ensure cross-functional teams are aware of post-launch objectives and help to drive an iterative approach to ensuring we meet/exceed business goals

What You’ll Bring:+ + Exceptional project management, presentation and communication skills Success working across teams and with various stakeholders

Ability to thrive in the fast-paced and ever-changing environment of a startup is a must

2+ years of professional experience in B2C or B2B tech, preferably in a product, marketing or project management function. GTM experience in a multi-sided marketplace is a huge plus.

Bachelor’s Degree or equivalent preferred

Attention to detail and organization is paramount with a continuous desire to learn and improve

Proven track record of delivering to schedule and to results

Do the best work of your life at Realtor.comBuilding your career? Build it better at®. Here, you’ll partner with a diverse team of experts as you use leading-edge tech to help people meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development o

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