The Social Media Specialist III is responsible for leading the development and execution of comprehensive content and communications strategies that drive engagement and business growth across multiple digital platforms. With deep expertise in digital and social media, this role oversees the creation of high-impact content for social media as well as web content, podcasts, and more, while ensuring alignment with brand goals. The Specialist III will stay on top of industry trends and emerging topics, integrating valuable insights into the brand's strategy and positioning. In this role, you will spearhead integrated marketing initiatives, optimize customer engagement strategies, and lead social content creation and execution. Additionally, you will work closely with senior leadership, compliance, and business units to ensure content is aligned with business objectives, regulatory guidelines, and brand messaging. You will also drive continuous process improvements and provide mentorship to junior team members, fostering a culture of creativity and excellence within the team.
Essential FunctionsSocial Media: Drive the strategic vision, development, and optimization of social media campaigns to maximize brand engagement and long-term audience loyalty. Oversee the end-to-end lifecycle of social media campaigns, from ideation to execution and optimization, ensuring integration with overall marketing strategies and consistent brand voice across all platforms. Innovate and refine social media content strategies, focusing on cutting-edge trends, advanced targeting techniques, and interactive content to engage key audiences and enhance brand loyalty. Develop and refine social media reporting frameworks to measure impact across platforms. Conduct in-depth analysis of social media performance to uncover insights and deliver actionable insights and comprehensive reports, while also leveraging data to make strategic recommendations that inform future campaigns and organizational goals. Lead the integration of emerging social media technologies and platforms into Ent's strategy, ensuring the brand stays ahead of the curve in audience engagement and innovation.Content: Ensure all content aligns with brand guidelines and messaging, shaping the tone and voice to elevate the overall brand presence. Drive social content innovation by spearheading new formats, interactive features, and immersive storytelling methods that enhance user experience and engagement. Collaborate with senior leadership, compliance, and business units to create social strategies that elevate Ent's market position, ensuring messaging is accurate, compliant, and aligned with brand and regulatory guidelines. Develop and execute a content calendar for Ent's social media channels, ensuring all content is delivered on time, with a focus on high-quality standards and measurable business outcomes. Create multimedia content, including video, podcasts, and other interactive formats, while maintaining consistency and quality across all materials. Manage content audits and performance reviews, providing strategic insights and recommendations to refine digital content strategies and optimize user engagement.Customer Relationship Management (CRM): Inform the strategic direction of customer engagement and community management across social media channels, ensuring that brand interactions foster loyalty and trust. Implement advanced customer segmentation and engagement strategies using CRM tools, analytics, and social listening to proactively respond to customer needs and manage brand reputation. Support crisis communications related to negative feedback or reputation management, coordinating with relevant business units to craft strategic responses and improve customer satisfaction. Lead the analysis and reporting of customer feedback trends across social media, reviews, and customer inquiries, developing actionable insights to inform marketing and customer service strategies. Cultivate and maintain relationships with key influencers and brand advocates, identifying opportunities for collaboration that amplify brand messaging and increase customer engagement.Innovation: Spearhead the development and execution of integrated marketing strategies, offering strategic direction and oversight on social media initiatives that drive business growth and strengthen brand recognition. Stay ahead of social media trends, ensuring the team adopts the latest tools, technologies, and platforms to maximize engagement and return on investment (ROI). Drive continuous improvement by establishing benchmarks for success, refining workflows, and cultivating a culture of innovation and creativity within the marketing team. Provide strategic guidance and mentorship to junior team members, supporting their professional growth and enhancing the team's capabilities in social media, content creation, and customer engagement.Public Relations: Support management with public relations matters, as needed. Actively develop and strengthen skills in media relations. Act as team lead/subject matter expert in the absence of management.Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.
