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Director, Loyalty Strategy - New York, New York & Denver, ColoradoAre you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it's time to join Western Union as the Director, Loyalty Strategy.Western Union powers your pursuitThe Director, Loyalty Strategy, will be responsible for developing and executing strategies that enable the business to acquire and retain customers through a best-in-class global loyalty program. This includes developing new elements of our value proposition and driving global expansion of the program.This strategic thought leader will need to partner with cross-functional and regional teams in the transformation, growth, and evolution of our omni-channel program to ensure it delivers at pace across customer and commercial objectives. This will include understanding regional barriers to customer engagement and the creation and roll-out of relevant, differentiated regional and country-specific offerings and partnerships in alignment with the global loyalty value proposition. Within our global loyalty framework, the Director will support regional loyalty initiatives for the core money transfer business as well as new product/ecosystem expansion.The Director will collaborate with product, compliance, legal and technology to develop detailed business requirements. This leader will also work closely with customer insights to inform our strategic roadmap and program opportunities. This leader will also be accountable for all program metrics and KPIs, including enrollments, redemptions, revenue, NPS, VOC, program mix and cost, LTV.This is a global, omni-channel role, and the Director, Loyalty Strategy, will need to collaborate across differing times zones daily with our cross-functional partners mostly in North America, Latin/Central America, Europe, and Asia in the near term.This role can be based in either our Denver, CO, headquarters or our New York City office and reports to the VP, Head of Loyalty.Role Responsibilities
Develop the global value proposition for our loyalty program, and relevant, new regional offerings to drive program acquisition, engagement and advocacy.
Develop business requirements in partnership with product, UX, technologies, legal, and compliance.
Work closely with customer insights, data analytics and financial leads to identify opportunities for the value proposition and program roadmap.
Work with partnerships and regional teams to create new program partnerships that benefit our customers, partners, and shareholders.
Lead alignment with executives, regional and cross-functional teams on our vision and roll-out plans to drive awareness and excitement about the program.
Role Requirements
10+ years of work experience in loyalty marketing / marketing strategy or product development
4+ years of experience leading teams in roles with increasing responsibility
Experience with loyalty program strategies and tactics is preferred
Experience in financial services is a plus
MBA preferred
Strong team management and communication (written and verbal) skills at all levels, including strong presentation skills
Strong strategic thought leadership and analytical skills
The ability to translate customer needs to into specifications and implementation
Experience with customer insights and research methodologies.
Solid knowledge of loyalty platform
Extremely skilled at securing buy-in from cross-functional stakeholders and teams
Proven success partnering with Product and Engineering teams to ideate and build capabilities that deliver customer value.
Ability to develop and manage external partnerships
A strong comfort level with ambiguity and a fast-paced environment
We make financial services accessible to humans everywhere. Join us for what's next.Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/SalaryThe salary range is $124,987.50 - 208,312.50 per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.BenefitsYou will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.Your United States - Specific Benefits Include
Family First Program
Time off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.#LI-JF1Estimated Job Posting End Date:01-22-2024This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
