Summary:The Business Development & Marketing Manager plays a key role in steering the strategic direction of NLADA Service Corporation (NSC) and NLADA Mutual Insurance Co., RRG’s (NLADA Mutual) growth and brand positioning. NLADA Mutual is the only insurance provider exclusively dedicated to equipping the equal justice community of advocates with the coverage they need to courageously and confidently advance justice for all.This 30 hour per week, hybrid position blends the relationship-building role of business development with the strategic and creative components of marketing to help grow the overall book of business and market influence/market share for the organization. Collaboration with NSC’s core team and partners to align marketing initiatives with the mission and business goals is a fundamental aspect of the role, ensuring a cohesive approach to driving organizational success.Essential Duties and ResponsibilitiesThe statements below describe the scope of this position's responsibility and essential functions but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other areas.Understand customer needs and requirements; this person will have a mind and heart that is able to synthesize insurance and risk management best practice with the unique needs and requirements of the equal justice community.Develop and implement savvy and audience-consistent marketing strategies that drive awareness of the company’s unique mission and industry-leading coverage, driving retention and growth.Oversee the production of all marketing collateral while generating promotional materials and marketing campaigns, ensuring brand consistency and message alignment across all channels.Establish a thought leadership approach that delivers content including, but not limited to, articles and the potential development of a newsletter; approaches will require attunement to groundbreaking, mission-focused initiatives of the business.Drive digital marketing initiatives, including AI-focused search, SEO, email and website content while managing the company’s social media profiles and presence, directing social media strategies to engage audiences and improve social reach.Identify and cultivate strategic partnerships with members, key industry players, agencies, and vendors to drive business growth.Analyze market trends and competitor activities to identify opportunities for expansion or product development.Plan, execute and support business development initiatives, including networking events, trade shows and conferences, to generate new business opportunities.Design and oversee the implementation of customer relationship management (CRM) systems to enhance customer engagement and retention.Ensure compliance with regulatory requirements in communications and marketing materials.Remain updated on industry trends and track competitor activity.Analyze marketing and business development performance metrics like customer acquisition cost and conversion rates.Support the negotiation and closure of business development opportunities.Other duties as assigned.  
